Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers. “The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May. “I treated this one like […]
Continue readingMore TagCategory: Creative
Boomtown’s creative for Bronx Woman’s spring/summer 2017 campaign launches
Building on its autumn/winter campaign for Bronx Woman, Boomtown’s creative for the popular footwear brand’s spring/summer collection has gone live. Building on the It’s so me! concept seen last season, the creative is more vibrant and will be seen in stores nationwide, in print, online and through the public relations communications. Briefed to grow the […]
Continue readingMore TagMeet Tinqoh – Lebogang Rasethaba’s new superhero for Brothers For Life
Conceptualised by Joe Public, the ad introduces Tinqoh, a hero born and bred in the lush hills of ‘Indaweni.’ Fire, water and gravity are no match for this local superman who always answers the call of his community, until the day he’s faced with a completely different kind of challenge. Brothers for Life promotes positive […]
Continue readingMore TagWhy I studied a business degree at a ‘creative school’
The future of business is by no means a straight line, with companies now expanding their recruitment criteria to include candidates with creative backgrounds and skill sets. As a result, young people entering the job market are beginning to take a more comprehensive, unconventional approach to their studies to become ‘all-rounders’ in their chosen field. […]
Continue readingMore TagAuthentically branded
Who am I, what makes me unique? What makes them so special? What makes me happy? I just want to be happy…? These were some of the questions I faced daily while growing up, as I’m sure many of you did too. It’s that internal struggle of wanting to be who you are […]
Continue readingMore TagJupiter CT Take Home A Gold At The MMA EMEA Smarties Aards
The BURGER KING SA #Swhopper campaign firm favourite for judge. Recognising the importance of creativity in the mobile marketing industry, the MMA EMEA Smarties Awards were held in Istanbul, Turkey, 26 October 2017. The Jupiter Drawing Room Cape Town was awarded a Gold in the Promotion category for its #SWHOPPER campaign for BURGER KING® South Africa. BURGER KING® SA asked […]
Continue readingMore TagLOLA MullenLowe, Madrid creates BURGER KING® scary video for Halloween
Clowns are the third most sought after Halloween costume of 2017. With this in mind, BURGER KING® has created Scary Clown Night. This Halloween, the BURGER KING® restaurant on Heerengracht Street in Cape Town will be full of frightening clowns eating flame grilled WHOPPER® sandwiches and Halloween will never be the same. To participate in […]
Continue readingMore TagBudgeting for Great Video
According to media agency Zenith statistics, global consumers spend an average of 47 minutes a day watching videos online, 29 minutes of which is on mobile devices. It is becoming more likely that a viewer will see an award-winning or viral video for the first time on a phone or computer screen before seeing it […]
Continue readingMore TagNew Showmax ad captures how we all share a love of stories
Star Films’ Jonathan Parkinson directed the heart-warming new Showmax ad about a grandfather trying to connect with his granddaughter, written by Showmax’s creative team. The ad has charmed South Africa’s normally cynical Twittersphere: when media personality Anele Mdoda tweeted that it was “so cute,” her followers responded with their own stories of how the ad […]
Continue readingMore TagHellocomputer Cape Town Bolsters Integrated Offering, Appoints New Creative Heads
In a move that will strengthen the integrated offering from FCB Africa’s agencies in the Western Cape, Hellocomputer has appointed a new Chief Creative Officer and Associate Creative Director. Mike Barnwell, currently Executive Creative Director at FCB Cape Town becomes Chief Creative Officer for both FCB Cape Town and Hellocomputer while new arrival, Nthabiseng Lethoko, […]
Continue readingMore Tag