What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day. […]
Continue readingMore TagCategory: Creative
FCB Joburg/Hellocomputer Group MD Thabang Skwambane one of world’s ‘most creative’
International advertising, media & technology journal, Adweek, has included one of South Africa’s leading admen – Group Managing Director FCB Joburg and Hellocomputer, Thabang Skwambane – on its 2020 Creative 100 Honour Roll. Published annually to celebrate the most inspiring minds in marketing, media and culture, this year Adweek Creative 100 acknowledges worldwide talent in […]
Continue readingMore Tag
MetropolitanRepublic lives up to its reputation, produces industry acclaimed campaign for SA Tourism under lockdown
Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown. The campaign has been lauded by many industry commentators as well as the domestic […]
Continue readingMore Tag
Toyota urges South Africa to give up driving
In a 30-second mini-film created in record time by its long-standing communications partner, FCB Joburg, Toyota South Africa is urging the country’s drivers to give up driving during the COVID-19 lockdown. Briefed to reinforce the fact that Toyota moves South Africa every day while urging the country’s citizens to hang up their car keys and […]
Continue readingMore Tag
The role of creativity post Covid-19
by Rohan Reddy, the Executive Creative Director for the McCann Africa network The bad news At the time of writing this in Johannesburg, Covid-19, aka the Coronavirus, has infected more than 190 000 people globally and claimed over 7 500 lives. Just three months ago, most had never heard of ‘the Coronavirus’, but now it […]
Continue readingMore Tag
Toyota repositions Corolla with new creative campaign from FCB Joburg
For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy […]
Continue readingMore Tag
Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB
Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]
Continue readingMore Tag
FCB Joburg & Coca-Cola Phonetic Can major winner at 2019 Creative Circle Awards
FCB Joburg and its client, Coca-Cola South Africa, were among the biggest winners at the 2019 edition of the Creative Circle Annual Awards. Their collaboration on the Phonetic Can campaign was the most awarded campaign on the night with two first places and two second places – firsts in the Out-of-Home and Integrated Campaign categories, […]
Continue readingMore TagRobin Adams and Ogilvy Cape Town living ‘The Life’!
‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s Insta-FOMO and offers Gumtree as a wallet-friendly solution. It’s getting harder and harder to be happy with what you’ve got when your timeline is filled […]
Continue readingMore TagCreative big hitter Tseliso Rangaka appointed Group Chief Creative Officer at FCB & Hellocomputer Johannesburg
Creative big hitter Tseliso Rangaka is returning as Chief Creative Officer to the agency where he started his career, FCB Joburg, also assuming responsibility for the creative output of its specialist agency partner Hellocomputer. A graduate of both Rhodes University and the AAA School of Advertising, Rangaka has spent his 21 years in the industry […]
Continue readingMore Tag