FCB Joburg is putting its creative future in the hands of young and ready talent. Suhana Gordhan and Tian van den Heever, both of whom are no strangers to the advertising industry, have been promoted to Executive Creative Directors joining Neo Segola who became an ECD last year. The trio have consistently been creating highly […]
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Sasol ‘Ama-Glug-Glug’ retains pole position as South Africa’s Most Loved Ad
Sasol ‘Ama-Glug-Glug’ created in 1999 by Lindsay Smithers FCB, now FCB Joburg, has retained its pole position as South Africa’s Best Liked Ad ‘of all time’ This is according to Adtrack™, Kantar’s proprietary advertising testing system which has evaluated the impact and liking of all brand advertising in South Africa since 1984. Kantar released this […]
Continue readingMore TagDedela abanye: New Jameson ad ‘makes room’ for real South African experiences
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson […]
Continue readingMore TagFCB Joburg’s Pizza’s Halloween campaign delivers scary results
Debonairs Pizza’s recent Halloween campaign captured South Africa’s imagination and delivered scary results in terms of social media uptake. Just what Toni Joubert, Marketing Executive for the 27-year-old Proudly South Africa brand, wanted. “Debonairs Pizza’s intention this year was to ‘join the conversation during Halloween in a way that would capture people’s imaginations and in […]
Continue readingMore TagMyToyota launches intelligence platform to keep Toyota drivers connected
FCB Joburg has pulled together a 360° campaign to communicate Toyota South Africa’s innovative cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected services. The campaign – created by Executive Creative Director Tian Van Den Heever; Designers Jonathan Wolberg, Janine Kleinschmidt and Tsholofelo Masiye; and Copywriter Paul Frade – comprises numerous elements including a […]
Continue readingMore TagSouth African interpretation of global Toyota campaign, Start Your Impossible.
The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, […]
Continue readingMore TagHelloFCB+’s 67 minutes of creativity
Each year, on Thursday 18 July, many South Africans spent 67 minutes giving back in honour of Nelson Mandela Day. The human connections agency and HelloFCB+ decided to do things a little differently, giving back the only way creatives know how, with a brainstorming session. The brainstorm was to help Friends of Vista Nova, a […]
Continue readingMore TagFCB Joburg’s new Debonairs Pizza TVC
Debonairs Pizza, the 28-year-old proudly South African brand that is also the leading quick serve restaurant in the pizza market, is promoting their Khetha 5 offer five medium pizzas for just R249.90, with a new 30-second TVC and 20-second cut down from Nahana Communications Group agency, FCB Joburg. Conceived by Creative Director Greg Cameron, Art […]
Continue readingMore TagMullenLowe’s new TVC for GWK challenges the rules
MullenLowe has launched a new television commercial for GWK as a follow up to their award-winning and ground-breaking 2015 commercial. The new TVC Old MacDonald Has A Farm, promises to leave an even bigger impression on viewers. Four years ago, MullenLowe South Africa created an animated TV advertisement for agri brand GWK that acknowledged South […]
Continue readingMore TagSex Sells: Yves Saint Laurent’s condom range – product placement much?
Advertising and fashion have long used ‘sex’ as a means to sell their products or push their brand to consumers. By designing a range of condoms, Yves Saint Laurent puts the brand directly in the moment when two people are going to be intimate. What’s the rationale? It can’t just be product placement gone too […]
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