When South Africa’s very own superstar Toya DeLazy asked Egg Films’ Kyle Lewis to take a break from directing commercials to help her bring ‘Afro Rave’ to the world, he happily obliged. The ‘Funani’ music video is somewhat of a comeback track for both Lewis and DeLazy, with Lewis back in the familiar music video […]
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rooi rose announces second season of rrRadio
rooi rose magazine, part of Caxton Magazines, is proud to announce the second season of rrRADIO, the first, free Afrikaans podcast channel for women, launching on 8 October 2019. “The response to our first season was overwhelmingly positive from our listeners”, says rrRADIO Executive Producer and Deputy Editor of rooi rose, Hannelie Diedericks. “It’s been […]
Continue readingMore TageSports Marketing is massive in SA but where are the advertisers?
Globally, the video gaming industry is seven times the size of the music business and three times the size of Hollywood. In South Africa, the gaming industry is expected to bring in revenue to the tune of R3.6 billion by the end of 2019. So why are brands not taking advantage? Michael King, Head of […]
Continue readingMore TagNew heroes brave the 4th Toyota Fortuner 4×4 Challenge
South African sports heroes once again do the unbelievable in a campaign created by FCB Joburg to promote the 4th edition of Toyota’s highly-successful Fortuner 4×4 Challenge. Launched in 2016, the Toyota Fortuner 4×4 Challenge matches four Toyota heroes with a member of the public as the pairs go head-to-head in a physically challenging two-day […]
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Online Shopping in South Africa popular with women
According to IPG Mediabrands’ specialist digital agency Reprise, South Africa’s ecommerce industry, while still in its infancy, is showing strong growth thanks to high mobile penetration, secure payment options and changing spending habits. Natasha Courtney, Social Media Manager at Reprise South Africa says: “Currently only a quarter of South African retailers are spending through digital […]
Continue readingMore TagDon’t post if you wouldn’t shout it inside Soccer City stadium
Think of the last social media post you popped online. Now, picture yourself using a huge megaphone to broadcast that message to the whole stadium. That’s social media in a nutshell. And that’s why you need to think twice about everything you post. Think about it in these terms: Facebook has 2.38-billion active users. That’s […]
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What exactly is SEO and why do you need it?
Bill Gates famously said, “Content is King”, and in no situation is this more relevant than when it comes to SEO. Truth be, if you are working in any sort of online industry, whether it be content development or advertising you will most likely have come across the cryptic and rather enigmatic term ‘SEO’. I […]
Continue readingMore TagBetter digital media ROI with data-driven creative
By Jay Thomson, Co-Founder & Chief Digital Officer at Hoorah Digital Consultancy Brands need to realise that data is not just numbers. Data IS PEOPLE. Data IS treasure! Data that is used correctly, is your consumers’ voice. Data speaks! Data is a brand’s lifeline to better strategy, better execution of work, and improved ROI. Even […]
Continue readingMore TagSocial Media and Social Anxiety
By Skye Littlefield, Social Specialist at Hoorah Digital Without a doubt, social media has contributed to a society of nervous, fidgety, and anxious people. A society of people who wake up, pick up their phones and don’t put them down for the next 16 hours. We no longer know what impulse control is and, even […]
Continue readingMore TagThe future of digital marketing is adding value, not noise
By Amanda Lambe, Managing Director at Hero Data reveals that South Africa shows a 23% increase in active mobile social users and a 7% increase in internet users. South Africans spend an average of 8 hours and 32 minutes every day using the Internet via any device. Online shopping for fashion-related items increased by 25%, […]
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