The Automobile Association of South Africa (AA SA) faced mounting costs from a legacy communications system, in addition to requiring an omni-channel solution that enabled easy integration into existing communication channels. Itec developed an easy-to-implement and cost effective solution using the Mitel communications system AA SA mandated Itec to transform their existing legacy communications contact […]
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people Magazine revamps, adds new sections and stays on shelf longer
In line with global trends, media consumption behaviour is changing rapidly in South Africa and Caxton Magazines has made a bold move to keep up with changing consumer demands. As from Monday the 29th July, people, one of South Africa’s favourite celebrity, lifestyle and real-life magazine brands will be sporting a fresh face, exciting additional […]
Continue readingMore TagFortune Favours Brave(r) Brands
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example of a how a brand proudly stood up for representation made me sit up and […]
Continue readingMore TagDid someone say ‘meerkat’? Toyota SA and old family friends launch bespoke limited-edition Hilux
Toyota SA has launched the next chapter in Toyota’s GR product story – a bespoke limited-edition Hilux GR Sport – with a new television commercial from FCB Joburg, featuring old family friends. ‘GR’ is the acronym for Gazoo Racing, Toyota’s global motorsport division. The first chapter in its GR product story of high-performance, limited-edition models […]
Continue readingMore TagAmazon beats Google in the eRetail search
by Michael King: Head of Reprise Digital South Africa, an IPG Mediabrands company When thinking ‘search’, you’d be forgiven for assuming that Google leads the pack. A global study has shown that consumers begin their retail related searches on Amazon first (46%) followed by Google searches (34%). That may seem surprising considering that Google has […]
Continue readingMore TagTechnology is leading transformation, but people are still at its heart
Duke Corporate Education (Duke CE) hosted its annual Davos of Human Capital 2019 event on 11 July in Johannesburg, South Africa as an exploration of the intersection of humanity, technology, the future of work and leadership, against the backdrop of unprecedented change and transformation. The one-day high-impact conference brought together more than 500 senior leaders […]
Continue readingMore TagKilling the content plan and other ways to shake up social media marketing
Dan Pinch, executive creative director at King James Group and co-founder of King James Digital Cape Town, I’m probably not alone in feeling that a lot of what brands do on social media doesn’t work that well. Despite increased media and production budgets, teams of specialists, and expensive social management tools something often feels flat. The […]
Continue readingMore TagCould A Crisis Be the Best Thing To Happen To A Business?
Heather Astbury, Managing Director and Co-founder of The Reputation People, explains why it could be. Did you know the Chinese word for crisis is made up of two characters – one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to […]
Continue readingMore TagInternet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s up from the 47% of global adspend that internet advertising […]
Continue readingMore TagThe opportunity for retail-as-a-service
In-store advertising innovators Smart Media In recent years, retailers around the world have embraced experiential, personalised shopping environments that deliver bespoke solutions to consumers. In part, this can be attributed to the gathering and analysis of shopper data thanks to the availability of more innovative technology. So, what can local businesses learn from this to […]
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