Marketers are adopting ecommerce at a rapid rate and can reap great rewards, says Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. In the past, and especially in South Africa, brands have been reluctant to sell goods and services online and consumers have been hesitant to share their credit card details. […]
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SA publishers collaborate to launch a new and inventory-rich Video Private Marketplace
In an exciting first for South African digital advertising, industry leading publishers Caxton, Media24, TisoBlackStar, The Daily Maverick and TheSouthAfrican have collectively established a partnership with Australian video company, Oovvuu, and have now launched a new and inventory-rich Video Private Marketplace. Digital consumers continue to show a strong preference for accessible and engaging online video […]
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Ideas-Led Creative Solutions Open Doors for Riverbed into Barloworld
In April 2019, Riverbed was selected as the agency of choice to partner with Barloworld Limited to launch its Khula Sizwe B-BBEE Share Scheme campaign. The campaign theme, founded on insights around the power of sharing, needed to be communicated in a clear and meaningful way across multiple touchpoints, including TV, radio, digital including a microsite, and other […]
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New TVC from FCB Joburg drives Debonairs’ Pizza Friendzy® promotion
A new television commercial – in 30-second and 20-second formats – from FCB Joburg is driving a Debonairs Pizza promotion that is creating R160‑million’s worth of attention, the Debonairs Pizza Friendzy®. Dominating all television channels from SABC, ETV and MNET to DSTV and COMEDY CENTRAL, the new TVC was created by FCB Joburg’s team of […]
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Drones Take Entertainment To New Levels
Drone technology has made considerable advances since the last Mediatech Africa in 2017. According to Mediatech trade show director, Simon Robinson, drone technology is a powerful tool for many sectors of the economy but it’s undeniably disrupting and drastically altering the events, media, and film-making industries. “Unmanned aerial geniuses – drones ignite the imaginations of […]
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FCB Joburg and the Coke PHONETIC CAN introduces South Africa to South Africa
It’s been 25 years since apartheid was dismantled. South Africa now recognises 11 official languages. But the truth is, South Africans still can’t say each other’s names. In the summer of 2018, FCB Joburg and the brand known for putting people’s names on its cans, Coca-Cola, did something more. Together they helped introduce South Africa […]
Continue readingMore TagKokstad sister & brother become first Africans to screen at top VR competition
Last week The Lost Botanist, co-directed by the Kokstad-raised sister and brother team of Ree and Rick Treweek, became the first virtual reality (VR) experience from Africa to screen in competition at Annecy, the world’s most prestigious animation festival. The Lost Botanist was one of just nine VR experiences competing at VR@Annecy, from 90 submissions […]
Continue readingMore TagSaveTNet Cyber Safety reaching global audiences through Public Figure film
SaveTNet Cyber Safety NPC is sharing its message on an international stage through the recently premiered Public Figure film, creating awareness for responsible digital citizenship. Public Figure (2019) is a documentary-film that investigates the psychological effects of everyday social media use while exploring how influencers deal with the fame, money, hate, and obsession that comes […]
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State of Mobile Web 2019 for Africa
Opera, one of the world’s major browser developers, and leader in AI driven digital content delivery and discovery, presented its State of Mobile Web 2019 report today, giving a detailed insight into the African digital landscape. Key findings from the report include: Nine out of ten people in South Africa use their mobile browser every […]
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Game Changing Jaw-Dropping VFX Innovations Radically Changing Ad and Filmmaking
Special and visual effects have been part and parcel of movie making since the dawn of cinema. From the days of Thomas Edison, to King Kong (1933), Jaws (1975) and Jungle Book (2018); today’s Hollywood blockbusters are jam packed with explosions, CG imagery, mystical make-believe and intrigue, fantasy locations, and convincing characters created from software programmes. It’s […]
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