Founded in 1964 by Patrick McGovern. IDG, (International Data Group) have become the undisputed leaders in technology media, data and marketing services worldwide. From January 2019, Turn Left Media have been granted exclusive representation of IDG’s product portfolio across South Africa as well as the greater Sub-Saharan African region. With more than 217 million global unique […]
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Announcing a global first in the marketing field
In the Mckinsey and Company report on ’The coming era of on-demand marketing’, Peter Dahlstrom states that ‘digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand – not just ‘always on’, but also always relevant, […]
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FCB Joburg launches a new campaign for an iconic brand
For 93 years South Africa’s leading spread, Black Cat continues to empower future generations, a fact made clear in a new campaign from FCB Joburg highlighting – as always – that ‘the kids are alright with peanut power’. Driven by the insight that today’s children see opportunity and excitement around every corner and they need […]
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Kaizer Chiefs star in #Story6 in Toyota SA’s #ToyotaStoriesSA campaign
Soccer legends Kaizer Chiefs Football Club star in the latest chapter of Toyota South Africa’s #ToyotaStoriesSA campaign which pays homage to the marque’s numerous loyal fans. Driven by the charismatic Snooze, the purpose of #ToyotaStoriesSA is to continue to build brand love, and show the Toyota community how much they and their loyalty to the […]
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New Edge Ad Brings Icons Together
So, imagine this. Local and international stars of South Africa’s most memorable beer and cider ads walk into a bar. Sounds like the start of a joke. Instead, it’s a recipe for magic in a witty ad for Distell’s new beverage, EDGE. Picture the scene. Savanna’s Barry Hilton’s tending the bar. Windhoek Lager’s Louis Gosset […]
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BRFC launches new and exciting campaign for OLX
‘Days of Our Economically Free Lives’ launches Following in the footsteps of a successful 2018 OLX campaign – ‘Set Yourself Economically Free’ featuring the People’s Side Bae – OLX now wants you to ‘Live Your Best Economically Free Life’. Black River FC (BRFC) has positioned OLX as the brand that helped consumers realize some of […]
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The power of retargeting – how to move your customers from wanting what you have to offer to needing it
My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of running shoes. In her head she was back and forth at the time, should I buy these? Should I wait for a better deal? Or should I look for […]
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AdColony’s Telkom Summer campaign smashes expectations
Utilising a first-to-world technology, AdColony the mobile advertising and marketing platform that delivers innovative in-app mobile video advertising, has delivered an unprecedented 37% engagement rate for Telkom’s Summer campaign smashing the average local industry benchmark of just 3%. AdColony is just one of the innovative media businesses operating under the Nfinity Media banner in South […]
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Cape Town has a new Centre of Excellence: HelloFCB+ The Human Connections Agency
Two of South Africa’s regularly awarded agencies, Hellocomputer Cape Town and FCB Cape Town, have come together to form a new agency, HelloFCB+. With tools to design, build and run entire customer journeys, HelloFCB+ combines technology and creativity to create strong, meaningful connections between clients and their audiences from the moment they first engage with […]
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Digital transformation: it’s easier, and more rewarding, than you think
By Hannes van der Merwe (senior product manager at managed business services provider Itec SA) Digital transformation. It’s one of the buzzwords of our time. But it’s eye-wateringly shocking how few people actually know what it means, let alone apply it in their businesses. Part of the problem with digital transformation is that many business […]
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