Human beings are drawn to moving images. This is neatly illustrated by the exponential rise of video marketing over the past few years. With 87% of businesses now using video as a marketing tool, business-to-business (B2B) screens make more sense than ever before. B2B screens are essentially screens used in any commercial space for a […]
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More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most small businesses are prioritizing advertising this year and will increase spending on social media advertising (56%) and other online advertising mediums such as Google search and banner ads (41%). Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and […]
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Hellocomputer signs as ‘Agency on Record’ for A+E Networks Africa
Hellocomputer Johannesburg has successfully pitched for and signed as the ‘agency on record’ for A+E Networks Africa, the global media and entertainment brand that owns the History, Lifetime and Crime+Investigation channels as well as the VOD platform, H-Vault. According to A+E Networks Africa Senior Marketing Executive, Anita Gardini, she and her team are “excited to […]
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Living & Loving readers share the love online
Caxton Magazines’ Living & Loving brand has been receiving major online love from its readers with a 106% increase in search traffic from January to February 2019. Want to know what the six early pregnancy symptoms are before a missed period or how to cope with your baby’s acid reflux? Many others want to know […]
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Cell C scoops prestigious award that recognises digital excellence
Cell C was last night recognised for its CellCgirl website at the coveted 11th IAB Bookmark Awards. CellCgirl walked away with a silver pixel in the competitive and sought after Brand, Retail and Commercial category that included all websites, either desktop or responsive, for any commercial purpose. Nominees were judged on site design and user […]
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CARmag.co.za evolves into a fully multi-function automotive platform
Everyone knows the brand, everyone has seen or read or perused the magazine! CAR magazine, a South African heritage brand, established over 60 years ago, has now evolved its online platform, CARmag.co.za even further to suit prevailing South African market conditions. CAR is Southern Africa’s leading multimedia automotive consumer brand and it’s growing even further […]
Continue readingMore TagTime To Register For Cannes Young Lions!
CINEMARK SEEKS LOCAL TALENT TO SHOWCASE ON A GLOBAL STAGE Are you creative, talented and capable of delivering a 60 second commercial under serious time pressure? Would you like to go to France for the Cannes Lions International Festival of Creativity, and have your work showcased on an international stage? Then read on… Once again, […]
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Creative Circle Awards: Ogilvy Wins Big On The Night
Ogilvy took home a total of eight awards on the evening. “We’re honoured to be recognised so generously by the industry,” said Ogilvy South Africa CCO Pete Case. “It’s been a year of tough competition in our industry. We’re especially encouraged to have won in such diverse categories – digital and interactive campaigns, as well […]
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Assupol celebrates those who serve through new brand campaign
Assupol Life’s new brand television commercial was launched at Nu Metro Menlyn, at an event that was reminiscent of a blockbuster preview. Except at this preview, the cast members of the commercial were pleasantly surprised to see that they were the stars being honoured by Assupol Life. The television commercial is the evolution of Assupol’s […]
Continue readingMore TagDigitalisation, Fake News and Integrity: The Changing Landscape of PR Globally
The International Public Relations Network provides global in-sight on how PR agencies are adapting to the new PR trends Is PR evolving into a digital only world? According to a recent, global survey conducted on behalf of the International Public Relations Network (IPRN), 58% of PR agencies believe classic Public Relations is changing as […]
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