Online education is arguably one of the digital era’s best innovations. For working professionals especially, having the freedom and flexibility to learn at their own pace makes learning while pursuing a full-time career much easier. However, online learning comes with its own set of challenges, and completing an online course or degree successfully depends on […]
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Connect, communicate and reward – loyalty should earn more than points
LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. The independent Customer Relationship Management (CRM) specialist says the […]
Continue readingMore TagWant to be more productive? Stop multi-tasking
By: Jane Stevenson,Director of Magnetic Storm and MD of Magnetic Minds Think you’re good at multi-tasking? Feeling energised that you can attend to your emails while listening and contributing to a conference call? You’re wrong. I recall in years gone by how I used to be so proud of the fact that women, in particular, […]
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Next-Level Branding For The Next Generation
[Johannesburg]February 2019: As we enter the first few months of 2019, it is apparent that more than ever before, brands and advertisers have to fight for both relevance and the attention of their markets. Yet, how can we remain relevant if we are mislabelling the very segment that we are targeting? It has become common […]
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Four lucrative career options for anyone considering a job in gaming
The global gaming industry is worth over $138 billion, making it one of the most lucrative commercial markets in the world. With global revenues increasing year-on-year, young gamers and students interested in a career in gaming are increasingly looking at how they can turn their passion into a career allowing them to make a living […]
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Why 360 degree campaigns work in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit […]
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South African photographer beats worldwide competition to be shortlisted at the 2019 Sony World Photography Awards
The 2019 Awards’ first shortlist announcement shows exceptional single images from around the world Katherine Young from South Africa is shortlisted in the 2019 Awards’ Open competition All Open and Youth shortlisted images announced today are available at worldphoto.org/press Ten Open category winners will be revealed on 26 February, with overall Open and Youth winners […]
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Primedia Outdoor breaks Roadside Digital ground in Durban!
With an astounding 900 square metres of roadside Digital Out-of-Home (DOOH) in South Africa already, Primedia Outdoor launches another breath-taking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into […]
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Caxton Digital introduces travel offering with Safari.com
Caxton has expanded its digital lifestyle offering for readers and advertisers alike by introducing their newest partner, Safari.com. The Caxton & CTP Group is constantly improving its print and digital properties and this latest move will offer the market bespoke safari holidays. According to Alexis Boshoff, CEO of Safari.com: “Our offering helps travellers from around […]
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To compare or not to compare
Belinda Kayton, Media Strategist at The MediaShop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B does not – would you put your family at risk?” I sat up and took […]
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