The SpaceStation, South Africa’s leading digital media sales company and 24.com’s sales arm, hosted a series of presentations that culminated in a Digital Trends workshop in Durban in September. The aim of this industry roadshow was to unpack important considerations for digital media spend and strategy going into 2019.One of the key trends identified was […]
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Optimise online search to make the most of the festive season
David Jenkins, founding partner at digital marketing agency MickeyLlew discusses key steps for companies and brands to take to optimise their online platforms for seasonal search. A digital platform’s potential to generate substantial profits is often underestimated, with most brands in South Africa failing to optimise their websites for organic search. Organic search results are […]
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The Generation Gap – Who Is Who?
Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen X?” I find that there is a lot of confusion as to which generation is […]
Continue readingMore TagReading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor […]
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Penquin and Spitfire Inbound trump at New Generation Awards
Spitfire Inbound, Penquin and their clients have received a Gold and four Silver accolades at this year’s 2018 New Generation Social & Digital Media Awards. Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. The awards celebrate ingenuity, with a specific focus on […]
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LoyaltyPlus disrupts in the era of Centralised Virtual Currency
In today’s retail market there is no mistaking the value of the loyalty programme. It is driven by merchants to attract customers and retain their business – but specifically the massive contribution of e-commerce characterised by loyalty or points cards (both physical and digital), according to independent Customer Relationship Management (CRM) specialist, LoyaltyPlus. LoyaltyPlus offers […]
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Ad crooks: the on-going problem in digital advertising
Mercia Lampen, Digital Media Strategist, The MediaShop Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 – $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO, George Reyes as a major problem stating that fraud is the biggest threat to the […]
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“Don’t be chicken, check ‘em”
In support of breast cancer awareness, Sovereign Foods has rolled out an in-store and on-pack awareness campaign on its Country Range to encourage people to not be chicken and check ‘em. A proactive concept created by Boomtown for Sovereign Foods, the campaign is a CSI drive where the popular food brand will donate R2 per […]
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Does traditional ‘offline’ media still have a place in the digital online media space?
Margie Knap, Media Strategist, The MediaShop My career in media started somewhere in the 80’s. Needless to say, what we do today in media and what we did ‘back in the day’ is poles apart, mostly due to media choices being extremely limited. TV viewing was available for just a few hours a day, alternating […]
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Primedia Outdoor offers holiday package on Rank TV to celebrate festive season
With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path to purchase journey during the festive season. As part of this package, clients will receive 32 TV spots for a 30-second commercial per day during […]
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