Woolworths’ TASTE magazine, published by New Media, has won a highly prestigious GOLD Folio: Eddie & Ozzie Award for Overall Editorial Excellence in Custom/Content Marketing. This year’s awards took place on Tuesday, 9 October in New York. TASTE also received three honourable mentions including one for its March 2018 issue in the Best Full Issue […]
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Only advertise on trusted publisher websites!
A large media company recently published an expose on fake news websites and advertisers that mistakenly landed up advertising on these platforms. SPARK Media’s solution to online advertisers is practical while offering solutions and ideas to help brands be safe and stay safe. “While fake news is a global problem and very difficult to identify […]
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The beauty of local ROP is everything
An oft neglected advertising space is a newspaper’s ROP (Run of Print) space. It’s a very powerful platform that Caxton Local Newspapers is unlocking for local and national businesses. “ROP is still a very powerful space,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing, “and one of the most powerful elements within […]
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Brand refresh for Hippo.co.za completed by FoxP2 and executed by Human.Kind
Hippo.co.za introduces its new look, carried out by above-the-line agency FoxP2, and the digital campaign was executed by Human.Kind, to South African consumers. South Africa’s leading online comparison website, Hippo.co.za, is getting a makeover that is promising exciting changes for the business. At the heart of this change, is the underpinning message that before consumers […]
Continue readingMore TagROOTS 2019 is loading!
South Africa’s largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of next year. The new instalment of the survey balances trendability while keeping up to date with current industry developments. “ROOTS 2019 shows what consumers look like, how they behave, where they shop, […]
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BBM Messenger update – Customise Chat Background
Experience the latest BBM version for Android and coming soon for iOS. In this latest BBM release, you’ll enjoy the expanded experience of customising chat background, BBM Desktop (Android only), a new Album Tab in Official Accounts, the easy way to upgrade to new and improved Groups, and be able to “like” your Contacts’ posts and status updates. […]
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New creative digital sports marketing agency, Retroactive, launches
Former Springbok Bryan Habana and Mike Sharman, co-founder of Retroviral Digital Communications, have launched Retroactive, a new creative digital sports marketing agency. The new agency will manage fully integrated digital marketing campaigns for customised sport sponsorships and events, combined with its strategic, creative, digital and analytical capabilities that will drive measurable business growth for clients. […]
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Blurred Media Lines
By Victor Koaho, Business Unit Manager, The MediaShop I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop. Radio Bop had some of the coolest voices on radio, and was broadcast out of the then Bophuthatswana. I could only catch Radio Bop […]
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Joe Public Connect Scoops “Digital Agency Of The Year” At This Year’s New Gen Awards
Gold was certainly on the cards for Joe Public Connect at last night’s New Generation Social & Digital Media Awards ceremony that honours innovative technology and inventive social and digital media. Brand and advertising group Joe Public United continued their winning streak with its integrated digital agency, Joe Public Connect, breaking new ground in the […]
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Guzzle launches app for SME retailers
On the back of a successful website re-launch, South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has just launched its business-to-business app that will allow local businesses to create catalogues on the fly. “Not many small to medium businesses have the capital available […]
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