In the competitive world of retail, shopping centres need to provide exposure for their tenants in unique and innovative ways. One such offering is experiential events. Over the last few years, Caxton Magazines has partnered with many shopping centres all over South Africa to offer their readers bespoke retail experiences in an everyday setting. Although […]
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BBM Messenger and Dotjam Launch ‘Scratch2Win’ Campaign in South Africa
BBM Messenger has teamed up with Dotjam to launch a ‘Scratch2Win’ campaign for BBM users in South Africa. The campaign provides users with fun and engaging mobile scratch cards and the chance to win instant prizes like coupons, digital vouchers, mobile airtime, mobile data and mystery discounts from brands and retailers. Available in the BBM […]
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The Internal Communications cluster at New Media cleans up at local awards
New Media’s Internal Communications team scooped multiple awards at the SA Publication Forum’s 17th annual SAPF Awards, which took place on Friday. These wins are in the Best Communication Innovation category and the One-off Publication category (where the team took all three places). The Communication Innovation awards recognise two New Media projects – FNB Sync, […]
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Vega goes digital with the launch of online IIE degrees
The IIE’s Vega is excited to welcome students to its online campus! Vega, a brand of The Independent Institute of Education (The IIE), has launched two online IIE degrees, offering ambitious individuals the opportunity to pursue a rewarding career in strategic brand management and communication. Applications are open for The IIE Bachelor of Commerce in […]
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The time has come for digital transformation
By Hein Taljaard, Client Partner at Decision Inc. Using technology to drive business transformation is hardly a new thing. In fact, reducing paper and automating processes are goals many organisations share. Yet, change has been slow in coming with some decision-makers even resisting digitalisation. This needs to change if organisations are to unlock new insights […]
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Guzzle revamps premier retail offering
South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel. Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018, […]
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Don’t talk to me, talk to my Chatbot
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or […]
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Conversations With Yourself In Every Life Phase
Imagine having a conversation with yourself at six different ages. Older YOU could tell younger YOU when you’re going to lose the dad bod… you’ll know whether getting a tattoo at 20 still seems like a good idea when you’re 80… and you may learn what constitutes a good monthly RA contribution. And younger YOU […]
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Influencer Marketing should be a non-negotiable on the schedule
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element […]
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Verushen Reddy to speak at AI Expo Africa 2018
The AI Expo Africa 2018 has invited Promise Group’s Director of Strategy and Digital, Verushen Reddy to be a speaker at their First Artificial Intelligence Expo set to take place at the Century Centre Conference Centre in Cape Town from the 9th – 11th September 2018. The two-day conference and exhibition will focus on […]
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