Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) checkEverything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch – even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social […]
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Unlocking new markets through digital innovation
African insurance providers who adopt a digital mindset can leverage innovative technologies to develop new business models and services that position them for growth. Kelly Preston, data analytics manager at SilverBridge, discusses the potential of the continent. “According to Deloitte, South Africa accounts for more than 80 percent of Africa’s total gross insurance premiums. So, […]
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Unpack the source code of your African Identity at the 2018 Fak’ugesi African Digital Innovation Festival
The Fak’ugesi African Digital Innovation Festival, “Tap Your Afro Source Code”, has announced the line-up of its 2018 programme promising to yet again transform Johannesburg into a celebration of technology, creativity and innovation from across the African continent. The full program of activities running from 18 August to 29 September 2018, Fak’ugesi will take place at […]
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PMG’s continued association with the APEX Awards
Provantage Media Group is proud to have partnered with the prestigious APEX awards hosted the by the Association for Communication and Advertising yet again in 2018. The APEX programme is aligned to Provantage Media Group’s values and principles of efficacy and of transformation as well as the upliftment of the youth. This is a partnership […]
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Me, Myself and Envy
Maggie Pronto, Media Strategist at The MediaShop asks why we’re #SoBlessed #Grateful #SuperficialMuch Being the best you can be, to be #YourBestSelf is a powerful human need – but it’s no secret that our #SoBlessed, #SoObsessed culture is rather superficial. Expectations for happiness have escalated over the past few years – not just from consumers […]
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Fak’ugesi African Digital Residency goes trans-continental in 2018
The Fak’ugesi Digital Africa Residency, a creative residency to support young digital creatives and innovators, has announced its fifth and most expansive artist’s residency taking place from 8 August until 9 September 2018. First established in 2014, the Residency this year includes artists from Cairo, New Delhi and Geneva, together with an artist from South […]
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Zwelethu Radebe directs choose-your-own-ending Twitter series for Ford Fiesta
Egg Films’ Zwelethu Radebe directed The Independent State of Nandi, a choose-your-own-ending series of short films brought to Twitter from inside the all-new Ford Fiesta. Released every Monday and Thursday over four weeks across June and July 2018, the eight shorts captured Twitter’s imagination, with the first episode getting over 14 000 votes, 350 retweets, and nearly 2000 Likes, and […]
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FCB Joburg Distills Essence Of ‘Africanacity’ As It Assists Absa Relaunch In Africa
FCB Joburg has created a new word, as well as a 360° campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa.The group’s new brand strategy and identity were co-created by OgilvyRED (New York), Grid Worldwide and Yellowwood, in a year-long process that started in 2017. […]
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Hellocomputer and FCB Cape Town Helps WCG Address Bullying in 5 Questions.
The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying. Developed by Hellocomputer and FCB Cape Town, in conjunction with child psychologists, it features a video of a fake bullying incident in a school yard […]
Continue readingMore TagSoccer Laduma and Kick Off: Fan favourites for wide audience reach
Clint Roper, Head of Content Marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a field of opportunity for advertisers. For 21 years Kick Off and Soccer Laduma were fierce sporting rivals, so when Kick Off was brought into the Ads24’s stable, and it was decided that the titles would […]
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