Egg Films’ Lebogang Rasethaba directed Money Calling, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, Frank Casino and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a council of elders. The house is icy and futuristic […]
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Are you ready to reach your future customer?
Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them? Gareth Grant, Business Unit Head at The MediaShop, questions how best to future-proof a brand’s message to a post 2020 customer base. In the current […]
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Project Runway from Ola! Films
Project Runway sees SA’s aspiring fashion designers given a chance to compete for a big break into the industry. The fashion design contestants compete with one another in a five-week reality show on DSTV to create garments restricted by time, materials and theme. One by one they are eliminated until the few left standing prepare […]
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Wake up to the perfect soundtrack with Spotify and Clock app from Google™
Trouble getting up in the morning? Don’t worry. Whether you’re looking to hit the snooze button or need a jolt of energy, Spotify and the Clock app from Google™ will now offer the perfect soundtrack to start your day. Starting today, Spotify and Google are partnering to help both free and Premium users on Android™ […]
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Driving the in-store brand experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owning to the availability of product information online. It is therefore imperative to cut through the clutter and create a […]
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Global collaboration on Let me Live
South African photographer and director, Chris Saunders is the creative talent behind the superb intercontinental music video ‘Let Me Live’, a collaboration between Rudimental and Major Lazer launching globally this month. Saunders says: “This project was a six month developmental process because we wanted to do something really disruptive; really different. We shot about 30% […]
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Technology: the challenge for marketers
By Andrew MacKenzie, MD of Boomtown I recall watching a movie called Groundhog Day in which a man wakes up to the same sequence of events, day after day. With the rapid changes the world is facing because of technology, nothing could be further from the truth today. We will almost certainly wake up […]
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Could You Be South Africa’s No.1 Dinner Party Host?
BBC BRIT IS SEARCHING FOR CONTESTANTS TO JOIN THE NEW SERIES OF COME DINE WITH ME SOUTH AFRICA BBC BRIT, DStv channel 120, has confirmed that the critically acclaimed hit Come Dine With Me South Africa will be back for a fifth season in early 2019. This follows the success of season 4, currently showing […]
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Active engagement via mobile-only tech disrupts insurance industry
Ryan Barlow, Chief Technology officer, e4 says that when it comes to the insurance sector, it is mobile-only as insurance brands grapple with disruption from lighter, more agile technology rich cloud insurance products: “It is no longer just mobile-first, thanks to the dominance of technologies such as AI, ML and IoT and start-up companies taking […]
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Flock Eventing Platform Helps Successful Launch For ‘Africa Rising’ Private Market Investment Firm
ALT Capital Partners, a private market firm established to assist local and international investors tap into the Africa Rising phenomenon, embraced the highly-innovative and locally developed Flock Eventing Platform at its launch in Johannesburg this month (July 2018) and was thoroughly impressed by its unwavering acceptance by its guests. Standing out was the download rate […]
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