YPO is the premier leadership organisation for chief executives in the world. With over 25, 000 members in over 130 countries across all industries and businesses, it is a global network that creates powerful connections to foster business and personal growth. Reserved for the highest performers, these chief executives must be leaders of businesses with […]
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The relevance of Ads24 titles to local consumers
From the early days of its origins Afrikaans has been an expressive and dynamic language that has adapted to suit its needs and times. The first smatterings of Afrikaans were developed as early as 1595 when Dutch and Khoi-Khoin traders assimilated a mutually understandable lingo to conduct business. From those beginnings, Afrikaans has grown into […]
Continue readingMore TagThe winning Business Insider and Fin24 combination gives advertisers access to 4.5 million targeted users
Fin24 and Business Insider have taken the first and second spots (respectively) within the Financial Sector in South Africa according to Effective Measure’s released April 2018 results. Fin24 showed 2 291 054 Unique Browsers (UB’s) across web, mobile web and app combined, and a massive 15 595 000 Page Views (PV’s). Business Insider showed 1 523 398 […]
Continue readingMore TagNfinity acquires a license for leading influencer marketing platform Webfluential in SA
With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the license to operate Webfluential South Africa in an exciting move for the Group. As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with […]
Continue readingMore TagThe modern day Mom and what brands need to keep in mind
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to […]
Continue readingMore TagAdForum Worldwide Summit NYC – Key summit observations
Having recently attended the AdForum Worldwide Summit in New York, Johanna McDowell managing director of The Independent Agency Search & Selection Company (IAS) and Partner SCOPEN Africa will be presenting detailed and in-depth reports and case studies on global trends and up-to-date information on agencies at a Masterclass Session aimed at IAS subscribing agencies that […]
Continue readingMore TagThe BCSA Presents the 2018 Brand Commune – Business and brand digital transformation
The digitisation of the workplace is no longer a future concept to be dreamt of and spoken about broadly. It’s here now and it impacts how we do business. Has your business begun its digital transformation journey? The Brand Council South Africa (BCSA) has invited anyone from the advertising and marketing, brand, and business world […]
Continue readingMore TagALL4Women steps it up with exciting new packages
All4Women, one of South Africa’s most popular online women’s magazines, is excited to launch their three new specially-tailored, results-driven client packages for 2018. All4Women prides itself on the uniquely curated content created by editors who are well in tune with their audience, covering topics from food and home to parenting and relationships. As of […]
Continue readingMore TagCreative and Media agencies contribution to marketers’ business growth down from 2016
According to South African marketers, Creative and Media agencies contribute an average of 17% to their overall business growth. In other words, nearly one fifth of the growth of client companies is attributed to the work of their agencies. Johanna McDowell, SCOPEN Africa Partner, points out that South Africa’s market has lost perception of contribution […]
Continue readingMore TagVote for the MOST Awards and stand a chance to win R6000
Voting for the 10th annual MOST Awards opens today and will stay live until 2 July 2018. By completing the Media Owner or Media Agency survey you stand a chance to win R6000. To access the online survey click here, or go to www.themediaonline.co.za and look for the “Click here to Vote” button at the […]
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