In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe.Harare has a major population of 1.56 million people – making it the most populous city in Zimbabwe with a diversity of economic […]
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Nerd academy programme launches in the Karoo
Piehole.tv and ProcurementExpress.com use innovative ways to create local employment. A nerd alert has been issued by the Karoo Tech Hub, an initiative run by video production company Piehole.tv in collaboration with ProcurementExpress.com. With an estimated 45% unemployment rate in the Eastern Cape, the tech hub has launched a free programme called the Nerd Academy […]
Continue readingMore Tag24.com and The SpaceStation tee-up for the future
With an ever-changing digital landscape continuing to evolve at a rapid pace in South Africa, 24.com has made some strategic changes to its organisational structure – integrating its sales division, The SpaceStation, with its publishing business unit, and establishing a new commercial unit focusing on data-driven sales technology. Andreij Horn, CEO of 24.com, says two […]
Continue readingMore TagPrimedia Outdoor becomes official member company of Proudly SA
The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. The leading “buy local” initiative was established in 2001 out of socio-economic necessity to address job creation and […]
Continue readingMore TagFive reasons your PPC campaign isn’t getting you leads
For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as Pay-Per-Click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels.Although […]
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Management changes at Creative Spark, Buckland to focus on Burn Media
Digital Agency Creative Spark today announced management changes at the company, with its founder, Matthew Buckland, moving from his Chief Executive position to focus on news and media outlet, Burn Media. Tanja Lategan, Managing Director of Creative Spark, expressed support for this move. Says Lategan: “While myself and the Creative Spark team are incredibly sad to see […]
Continue readingMore TagMassiv move for Faith Mangope
Faith Mangope, eTV Sunrise anchor, entrepreneur and radio personality, has taken on a new challenge – managing a one-of-a-kind hybrid radio station, Massiv Metro, which celebrates its first anniversary in May with version two of the Massiv Metro app, along with a vibrant new lineup. Dynamic and driven, in 2014 Faith described herself as […]
Continue readingMore TagIndependent South African research reveals cinema ads deliver strong ROI
Independent research into cinema advertising in South Africa has highlighted the power and impact of the medium. Karen Bailey, managing partner of Cinevation and general manager of Popcorn Cinema Advertising Sales, says a local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ROI across all […]
Continue readingMore TageCommerce and Millennials
Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store. […]
Continue readingMore TagA success story – Recruitment start-up Giraffe closes second funding round
South Africa Giraffe, the automated high-volume recruitment start-up, today announced that it has closed a second round of equity funding, led by Edge Growth’s Vumela Fund with participation from Omidyar Network, the Brozin family’s Forever Young Capital and Catapult Trust. Giraffe uses mobile technology and matching algorithms to enable businesses to recruit high volumes of […]
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