The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any, […]
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It’s back again! Vega to host national ‘Game Jam’
Vega, an educational brand of The Independent Institute of Education (The IIE) students are about to flex their mental muscles yet again for another gruelling two-day ‘Game Jam’, set to take place at the school’s Johannesburg, Durban and Cape Town campuses from 21 to 22 April 2018. The Game Jam will see students, professional game […]
Continue readingMore TagBoosting entrepreneurship one angel at a time
Jozi Angels calls on corporate employees to become part of the startup ecosystem The role of corporates in the startup ecosystem is not new. They help drive the growth of startups and boost innovation. Corporate Venture Capital (CVC) is one of the various ways that corporates go about engaging with the startup space and involves […]
Continue readingMore TagThe good, the bad, and the verified: The truth about email databases
The truth about email databases Nurturing people through email is a key factor of inbound marketing but not every email database is perfect, so verifying the validity of your databases and keeping them up to date is vital. Here’s why. So you have a fantastic product or service and you want to get the message […]
Continue readingMore TagLet’s talk Blockchain
Save the rain forest. Track property owners. Get better protected data. Let’s talk Blockchain. Shantel Morgan, Insight Strategist at The MediaShop discusses Blockchain in today’s everyday life and media environment. I’ve recently found myself delving into the quite unknown world of Bitcoin and crypto currencies. What I’ve discovered is that crypto currency is certainly here […]
Continue readingMore TagBusiness Insider South Africa surpasses more than a million users its first month
Following its launch at the end of February, Business Insider South Africa has already become the third largest financial website and one of the top 25 websites in the country. In March, the site had 1.4 million unique visitors and generated more than 4.2 million page views, according to Effective Measure. Launched in partnership with […]
Continue readingMore TagLess sell and more engagement, is where real results are found
Off the back of 7 sold out shows, the Matt Brown Show in partnership with the Influence Institute and Sales Guru did it again. Last week saw over 150 business owners, entrepreneurs and sales executives converged on the Mesh Club in Rosebank for the latest Matt Brown Show – Sales and Persuasion Masterclass. The Matt Brown Show […]
Continue readingMore TagThe Herald to launch revamped HeraldLIVE with Boomtown-created engagement campaign
South Africa’s oldest newspaper, The Herald, is jumping into the digital world with both feet and running a launch campaign with the help of Boomtown, to drive awareness of its new HeraldLIVE online platform. “We’re really proud of the new HeraldLIVE website. It’s been an extensive journey to develop a platform that allows our readers to immerse […]
Continue readingMore TagWhat’s in a gif?
By Minenhle Khoza, Digital Strategist If a picture is worth a thousand words then, surely, a GIF must be worth a couple of thousand more? The GIF or GIF (because how to pronounce it remains one of the modern world’s greatest mysteries) is nothing new, having been introduced to the world all the way back […]
Continue readingMore TagKnowing your viral potential is key to marketing success
It’s been over 90 years since Fred Barnard of Printers Ink said, “A picture is worth a thousand words”. Barnard would probably be blown away by the power of video and its ability to deliver a message. Several research projects report that video has a 135% greater reach than a static image. And, according to […]
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