New video presents comparison of Standard and IMAX Formatting – demonstrating the 26% more image IMAX movie-goers will experience Next month, Marvel and IMAX will make cinematic history with Marvel Studios’ Avengers: Infinity War, which marks the first Hollywood film entirely shot using IMAX cameras. Today, IMAX released a special edition side-by-side comparison of the […]
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Business Insider South Africa is live
The South African edition of Business Insider, the world’s largest financial news platform, is live. With some 120 million users, Business Insider is one of the fastest-growing news brands in the world. Business Insider South Africa has been launched in partnership with Media24. Business Insider has revolutionised news coverage, using fast, fun, and informative storytelling […]
Continue readingMore TagMr Cuddles back in new Wimpy TVC
Mr Cuddles, best friend of one of Wimpy’s cutest customers ever – and previously the scapegoat when her dad attempted to shift the blame for eating the cheesegriller off her mom’s plate – is back in a new television commercial for the iconic South African fast service family restaurant. Promoting Wimpy’s exciting and affordable offer […]
Continue readingMore TagRegistrations are now open for Cannes Young Lions
CINEMARK ON THE LOOKOUT FOR THE COUNTRY’S TALENT, DRIVES OPPORTUNITY FOR TALENT TO SHOWCASE LOCAL EXCELLENCE ON THE GLOBAL STAGE If you have what it takes to create an award-winning advert under pressure and in the most extreme of conditions – and still come out smiling on the other side – we are looking for […]
Continue readingMore TagThe keys to successful live experiences
What are the keys to a successful live experience? Should it be big – or clever – or both? Is it best as a shared experience – or an experience shared? Marketers are investing in live experiences to engage consumers as well as internal stakeholders, making events and meetings with impact becoming central parts of […]
Continue readingMore TagTop local artists welcome Spotify to South Africa
Spotify South Africa introduces a host of popular artists into its new marketing campaign Top local artists, from across the musical spectrum, have lent their support for the launch of Spotify in South Africa by appearing in its first above the line marketing campaign. Popular talent including; AKA, Black Coffee, KO, Brenda Fassie, Distruction […]
Continue readingMore TagGautrain’s multiple platform and integrated marketing approach proves successful
In 2017, Gautrain joined forces with Contact Media & Communications, in order to create a year-long, integrated, multi-platform marketing campaign using custom print (The Afropolitan magazine and OnRoute magazine), digital media, social media, an experiential activation and all the Gautrain station screens throughout Gauteng. The campaign, which was called “Connecting the Dots” ran […]
Continue readingMore TagSter-Kinekor theatres and Saftas announced winner of young achiever award
The who’s who of the South African film and television industry put on their best as they walked the red carpet with their peers. This, in preparation for the announcement of all the winners at the 12th Annual SAFTAs (South African Film and Television Awards) ceremony at Sun City this evening (24 March). Among […]
Continue readingMore TagAugmenting Activations through Digital
Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix. Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction, […]
Continue readingMore TagReputational Risk of Social Media
By: Bradley Elliott, director at digital customer experience specialists, Platinum Seed In the sometimes-fraught relationship between major corporations and ordinary citizens (consumers), the explosion of social media has shifted the power into the hands of the masses. Events that routinely slipped through the cracks of public scrutiny prior to the age of Twitter and Facebook […]
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