While the South African advertising industry wrestles an array of inevitable changes from empowerment to technology and everything in-between; local advertising agency The Niche Guys have shaped an offering they describe as “hyper relevant for local conditions” and their explosive growth in 2017 proves that clients are increasingly enjoying their service.Through their unique model for […]
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Staying on top of digital trends
By Marianna Boguslavsky (http://www.boguslavskyandco.com/) Some of the recent digital trends that I’ve noticed include virtual reality, decentralized social media networks, and the explosive growth of messaging platforms used for business purposes: · When it comes to VR and social media, I believe Facebook Spaces is going to be big, very big. The social VR app […]
Continue readingMore TagStuff Magazine recognises the best gadget and apps at its annual awards event
Stuff magazine, South Africa’s premier consumer technology magazine, held its annual Gadget and App Awards for 2017 in Hyde Park, Johannesburg on Wednesday evening. The awards were sponsored by social live-streaming service VOOV with portions of the event broadcast live on the platform. The overall winner of the #StuffAwards was the Nintendo Switch, which took […]
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How safe is your brand online?
A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments. Which is why […]
Continue readingMore TagDebonairs Pizza sides with working Moms
South Africa’s leading quick service restaurant in the pizza market, Debonairs Pizza, has come down squarely on the side of working moms with its value-for-money deal, a wallet-pleasing On the Double® promotion offering two large pizzas – from a choice of six amazing flavor combinations – for just R129.90. Communicating the deal is a 30-second […]
Continue readingMore TagWebAfrica is ‘effing’ up its new campaign
The new campaign says it like it is: Webafrica is effing fast Cape Town, March 2018: You know that feeling when something is so great, it’s amazing? But the word ‘amazing’ doesn’t cut it, and neither do the words ‘wonderful’ or ‘fabulous’ or ‘awesome’. That’s the feeling I’m talking about. When you’re so impressed by […]
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Caxton – So much more than “just a print company”
Caxton goes beyond being “just a print company”, having evolved into an all-encompassing, multi-platform, local media company over the years since it was first founded as a printer and publisher in 1980. Over years, Caxton has learnt the value in teaming up with communities, which is why heavy community involvement plays a pivotal role in […]
Continue readingMore TagAds24 chosen as a 3x finalist in the prestigious international awards for media excellence
Ads24 has been chosen as a 3x finalist in the prestigious INMA Global Media Awards, which this year saw record entries from media companies across 39 countries globally. A total of 830 entries from 220 media agencies were received for 2018 awards, from which an international panel of 50 judges had to whittle the entrants […]
Continue readingMore TagVega students scoop up the Black Pixel award at Bookmarks 2018
Returning to the Bookmark Awards , Vega graduates students, Saraah Saint (Visual Communication ) and Jessica Hay (Creative Brand Communication) were awarded a coveted Black Pixel award in the ‘Best Digital Student’ sub-category. This is the second year in a row that students from Vega have walked away with this accolade. Saint and Hay, who […]
Continue readingMore TagVega reveals new website built by top-achieving alumni
Vega, a brand of The Independent Institute of Education (The IIE), ‘flicks the switch’ on its new website on Friday 9 March. The new site, completed by Conversation LAB – a business founded and staffed by Vega alumni – follows simplistic design with a grid layout created through playful use of form, clean lines and […]
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