Flock Event Management’s customisable, flexible and cost-effective mobile app provided delegates and speakers with a seamless experience at the recent IMC 2018 conference. Held in Johannesburg for the 6th time, IMC is said to be the leading marketing and communication conference in Africa, exposing delegates to the full range of communication disciplines including digital and […]
Continue readingMore TagCategory: Digital/Online
#EpsonEntrepreneur campaign calls for aspiring entrepreneurs and start-up business owners to take the first step
Epson, global innovators in printing and visual technologies, is supporting future entrepreneurs and start-up companies in South Africa, with the launch of its #EpsonEntrepreneur campaign. The campaign calls for South Africans to self-nominate or nominate budding entrepreneurs and start-up business owners by submitting a 300-word written business elevator pitch or 3-minute elevator pitch video of […]
Continue readingMore TagPAMS – a milestone in reading research realised
This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and […]
Continue readingMore TagWhy keeping up with the digital revolution is key for marketers
By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep figuring out what marketers need […]
Continue readingMore TagSo Interactive launches Ocean Basket’s Nutriguide Online
Drop the Chips or keep the Chips? With the rise of healthier food choices and informative dining trending on the tip of everyone’s tongue, leading retail food chains are stepping up to meet the nutritional demands of their customers. Now, South Africa’s favourite seafood destination, Ocean Basket, launches a first-to-market, interactive online Nutriguide – and […]
Continue readingMore TagCash Crusaders creates brand affinity through TRANSIT.TV™
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The […]
Continue readingMore TagWhy analogue values are the future for digital strategies
By Roxanne Marais –Part-time student at Vega, a brand of The Independent Institute of Education (The IIE) I recently completed the Digital Brand Strategy course at Vega, and what surprised me most wasn’t the content that we learned, but rather, how we learned to think about it. After a brief introduction on perspective and how […]
Continue readingMore TagSix tips for creating stand-out videos
They’re young and at the top of the competitive game of video production; they’re Chace Geyer and Devin Risely, a team of two entrepreneurs who just six months ago launched the rapidly-growing CBR Productions, affiliated to CBR Marketing Solutions.Taking a distinctly cinematic approach to corporate and social media videos, along with their full in-house production […]
Continue readingMore TagThe Media Online launches a press office
The Media Online is launching a simple and effective press office for media companies today [1 February 2018]. The press office will provide these companies with an additional opportunity to increase their exposure on a platform that is guided by the payoff line: Targeted. Relevant. Useful. “We are very excited to launch our very own press office. […]
Continue readingMore TagBBM Messenger Launches Invite2Win Game to Vodacom Subscribers
New Service in BBM Discover menu offers free airtime to new users who play the trivia game Creative Media Works, operating as BBM, has partnered with Digitata Insights, a digital transformation agency specialising in mobile gamification, to launch the Invite2Win airtime service within its BBM Discover menu and a Vodacom USSD game. The Invite2Win USSD […]
Continue readingMore Tag