It is no surprise that the mobile app sector is predicted to continue booming. Globally, 197 billion apps were downloaded in 2017 and by 2021, the number is predicted to reach 353 billion. It’s an exciting sector, full of promise according to Cassie Lessing, CEO, Strato IT Group, a mobile business application company, but he […]
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Clockwork Media Expands Offering with New Activations Division
Clockwork Media, a marketing and communications agency based in Johannesburg, has bolstered its offerings with a brand-new activations division – established to complement the company’s existing strategic, creative, production, PR, and digital services. The agency’s latest offering covers a broad range of experiential installations including; launches, award evenings, conferences, expos, roadshows, mall and in-store activations, […]
Continue readingMore TagGig Economy disrupts status quo, presenting an opportunity for Africa
A Digital Talent Exchange is born Freelancing has found a new name in the digital era. A ‘Gig’ is simply a task performed as a once-off freelancing job, but because the trend towards freelancing has grown so significantly, a new economy has been born: the ‘Gig Economy’. Internationally, it has grown at a rapid pace […]
Continue readingMore TagBusiness Insider to launch in South Africa
Pioneering News Brand for the ‘Next Generation of Global Business Leaders’ Continues International Expansion Business Insider and Media24 will be launching a South African version of Business Insider, the innovative digital news brand of the global business community next month. Said Henry Blodget, CEO and Editorial Director of Business Insider Inc.: “We’re thrilled to […]
Continue readingMore TagNew video from Road Safety Campaign that went viral in 2017
There is a new video from the road safety campaign that went viral in 2017 that looks set to attract as much attention as its popular predecessor. Crafted as a Vlogger upload and named to attract the attention of YouTubers who search for this type of content almost daily, as well as probably engage in […]
Continue readingMore TagCompanies can curb losses by improving SA’s notoriously poor customer service levels
South Africans might be friendly and welcoming people socially, but we’re not always known for friendly, efficient and effective customer service in sectors ranging from government to retail. In fact, a study conducted three years ago across 32 countries and 10 industries by Accenture, a provider of management consulting, technology and outsourcing services, found that […]
Continue readingMore TagFacebook update not the end of brands and Social Media
The update to Facebook announced last week Thursday (January 18) will not lay waste to the time, effort and money spent by brands on creating and curating a presence on the social media channel. Instead, the world only came to a slight halt and marketers were jolted out of their seats as Zuckerberg quietly announced […]
Continue readingMore TagSeven trends likely to lead digital agencies in 2018
According to the Forrester’s 2017 Customer Experience (CX) Index, 30% of companies will see declines in the quality of their customer experience performance in 2018, placing their businesses at risk. The report explains that customer expectations will outpace companies’ ability to evolve or invent experiences. This slow pace of transformation means companies can’t adjust fast […]
Continue readingMore TagDUO expands its capabilities and services with three new appointments in 2018
DUO Marketing + Communications, a specialist B2B tech PR and digital marketing agency, has started the New Year with the appointment of three new team members. “We kick-start 2018 with a core team that is stronger than ever, and the addition of new team members with a diversity of skills and experience, will enable us […]
Continue readingMore TagDon’t fight a social media wave that you can ride
Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G The hashtag #JoziDivers started trending on Twitter quite early morning on Monday, 15 January, with 5FM getting in on the hype. If you’re not in the industry, you might have been fooled to think that all this was a complete coincidence and that Roger Goode […]
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