With the aim of generating awareness and sales of three all new Pringles flavours; Mexican StyleBBQ, Peri-Peri Chicken and Smokey BBQ, TILT agency teamed up with Pringles in September 2018 to generate a campaign that would ensure they key objectives were met. In order to effectively drive awareness and generate consumer interaction around the new […]
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Play the Smart Water Saving Game and help drought stricken Western Cape
Washing powder technology combines with digital technology to make ordinary citizens pro-active water savers Specialist mobile and digital marketing enabler, Digitata Insights, has partnered with, Laundry brand Sunlight on a water saving awareness campaign that will result in the practical outcome of the delivery of 120 000 litres of potable water to the drought stricken […]
Continue readingMore TagFirestone sets the Summer scene in SA
Firestone has launched the Firestone Kombi Karaoke campaign (#FirestoneKK) in South Africa. The Firestone team is hitting the road across several provinces to entertain guests at music, food and experiential festivals during the busy summer season with the assistance of local agencies Artifact Advertising and Media Serve.#FirestoneKK consists of two Kombis: one old school fully […]
Continue readingMore TagJoe Public ranks Top Agency by Client Opinion for Integrated Services.
Scopen, is a leading global consulting firm specialising in the communications industry with a deep research base, whose goal is to support the continuous improvement of the industry. An analysis of the research conducted by the firm in its second instalment of 2017, provided information gathered from 217 hour-long in-person interviews with chief marketing officers […]
Continue readingMore TagWill the real Influences please stand up?
By Bradley Elliott, director at digital creative consultancy Platinum Seed. A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, […]
Continue readingMore TagSo interactive – ten years on
In its 10th year of creative digital landscaping, South Africa’s small digital agency, So Interactive, is still doing big things – and the big boys are taking notice. Hailing from its online fame as Ocean Basket’s longstanding digital partner since 2008, it seems the firecracker SME in yellow is clinching attention from influential brands and […]
Continue readingMore TagThe SpaceStation – First African publisher to offer programmatic page takeovers
The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. “We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic Guaranteed with Custom Creatives, The SpaceStation became one of their selected […]
Continue readingMore TagFlock Online Event Management App Debuts In 25th Country
Flock, the customisable, flexible and cost-effective online event management app, has debuted in its 25th country to date – Nigeria – just weeks after adding country number 24 – Mauritius – to its global footprint. Assisting Flock achieve this milestone was Pottershand Activations and Oracle, a company which has partnered with Flock on the international […]
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Brand safety and fake news – what’s the deal?
The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks SPARK Media suggests that advertisers work with companies that deal directly with reputable publishers. “Brands and advertisers are beginning […]
Continue readingMore TagSCOPEN shows you kept your Promise
The results of SCOPEN 2017 show Promise to be the most improved agency with regard to market perception, moving up 25 positions since Scopen 2016. On top of that, five Promise staff members – namely, Verushen Reddy, Nic Kostouros, Marc Watson, Yolandi Buys and James Moffatt – are considered by the industry to be outstanding […]
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