Inspiring people to #move4goodness is part of a campaign created for First Choice by Boomtown to encourage people to live a better, more healthy life. And the partnership with Walking the Daisies ties in perfectly with the campaign. “#move4goodness is all about getting people to upload videos of themselves dancing,” remarks Jess Massyn who manages […]
Continue readingMore TagCategory: Eventing
Year-end events – should you bother?
It’s that time of year, just past the half past mark, where the inevitable question arises at the boardroom table: “What are we going to do for our year end event this year?” Blank stares and exasperated sighs follow, rooted in a belief that it doesn’t really matter what we do, it’ll be the same outcome […]
Continue readingMore TagMediatech Africa 2017 – where Creativity Comes to Life with Technology
By design, Mediatech Africa – now on – is an experience which visitors immerse themselves in, leaving invigorated and inspired by the possibility of opportunity and a fast forward glimpse into the future. An unmatched platform for networking, education and entertainment, this high energy – high impact event is all about the seamless integration of […]
Continue readingMore TagMilestone BEE Deal For 3D Group
In what has been described by management as a ‘milestone BEE deal’, Tsholo Wesi and Clarissa Carsten, an ambitious and tenacious duo, have fast-tracked their goal of guiding the fortunes of leading conference, exhibitions and events solutions company in Africa with their acquisition of a 51% share in the 3D Group. Originally from the Northern […]
Continue readingMore TagShaping the Way Creativity Plays. Creates. Lives
What do you get when you combine the most creative minds in the media and entertainment technology industry with the hottest trailblazing technology? Mix in high energy music; a dancer, powerful lighting, projection stances, and pixel mapping and you have a taste of Mediatech Africa’s Black Box. A first for the show – this fully […]
Continue readingMore TagBlend people, data and technology for Programmatic success
In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed the gathering of digital agencies and clients to provide insights and learnings around all things programmatic, including consolidated programmatic buying, attribution, measurement and the role of creative in performance media. The two–part event programme first […]
Continue readingMore TagProActive selected activations partner to the DStv Delicious International Food and Music Festival
Leading activations agency ProActive™ has been selected as the exclusive activations and exhibitions partner for the DStv Delicious International Food and Music Festival. The event is the biggest and most influential lifestyle event in South Africa. Now in its 5th year, the event will take place at the Kyalami International Grand Prix Circuit in Johannesburg […]
Continue readingMore TagThe difference between success and failure!
Simon Robinson, co-owner,and organiser of Mediatech Africa – the largest media and entertainment technology trade show on the continent – shares strategic exhibition insights from his 17 years in the industry. With a profound understanding of the difference between success and failure in this game, Robinson unpacks what it takes to make an exhibition […]
Continue readingMore TagInfluencer marketing campaigns have burst through the door
By Nick Sarnadas, Event Director: Madex 2017, Specialised Exhibitions Montgomery Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their unique personality – one that is most likely already established on social media channels, such as Instagram and YouTube. The high level of […]
Continue readingMore TagUnderstanding and engaging with the stokvel market
By Miguel Correia, marketing manager of established brand activation, entertainment and event company, the Zinto Marketing Group The term stokvel originated from local stock fairs in the Eastern Cape in which five to 50 members of colleagues, family and friends pooled resources to trade livestock with English settlers. Today, the stokvel acts as a saving […]
Continue readingMore Tag