The Board of Directors of Caxton & CTP Publishers & Printers Limited (“CAT”) has today announced that it has begun a process of withdrawing from magazine publishing and associated businesses. The steady and continuous reduction in the overall amount of adspend being allocated by advertisers to the magazine media sector as well as the decline […]
Continue readingMore TagCategory: Magazines
Caxton Commercial Printers reopen
In light of President Cyril Ramaphosa’s address to the nation on COVID-19 announcing that the country’s lockdown would be eased over five levels to revive the economy, Caxton is pleased to announce that its commercial print plants and cold-set print factories will re-open as from Friday, May 1, 2020. The printing and insertion of promotional […]
Continue readingMore Tag
International eye tracking technology proves that Caxton print media delivers remarkable amounts of “Attentive Seconds” for Advertisers
The results from international ad attention technology research company Lumen Research on Caxton local papers and lifestyle magazines are definitive. Mike Follett, Managing Director at Lumen Research said that “Attention matters because it is hard to remember things that you haven’t looked at. Attention is a scarce resource but extremely valuable as it links closely […]
Continue readingMore Tag
rooi rose is proud to announce season 3 of rrRADIO in February 2020
rrRADIO, rooi rose and Caxton Magazine’s first, free Afrikaans podcast channel for women, is expanding its programming for a second time, since its launch in June 2019. rrRADIO offers clients a new innovative and cost-effective way to connect to the Afrikaans market and sought-after rooi rose audiences. “Over the first 2 seasons, rrRADIO downloads and […]
Continue readingMore TagSPARK Media launches industry focused Get It magazine
At the end of last year, SPARK Media released its first media and advertising industry focused Get It magazine, modelled on the current popular localised national magazines. Containing profiles of successful captains of the industry, social pages, suggested reading material for progressive marketers, competitions and a round-up of SPARK Media news, the publication offers […]
Continue readingMore TagBONA celebrates love this February
For the third consecutive year, BONA is celebrating South African love with an incredible issue. Themed #BONALove, the February issue features two variations of couples on its English, isiXhosa, seSotho and isiZulu covers. “The first cover version is a more mature couple who have been together for eleven years and just announced their new pregnancy, […]
Continue readingMore TagHive Digital participates in the Unilever Media Day
Many successful campaigns have been executed using the InspiHer product range, prompting an invitation to the Unilever Media Day 2019. Media owners showcased their offerings and the audiences that they could potentially reach to Unilever marketing and brand teams. Attendees were asked to engage with the various products in fun and exciting ways, to execute […]
Continue readingMore Tagrooi rose announces second season of rrRadio
rooi rose magazine, part of Caxton Magazines, is proud to announce the second season of rrRADIO, the first, free Afrikaans podcast channel for women, launching on 8 October 2019. “The response to our first season was overwhelmingly positive from our listeners”, says rrRADIO Executive Producer and Deputy Editor of rooi rose, Hannelie Diedericks. “It’s been […]
Continue readingMore TagLiving & Loving’s Vlog series enters third season, and new series announced
South Africa’s heritage brand Living and Loving, now rebranded to Living & Loving Online, has just launched the third season of its online parenting vlog series #123Parent with wife, mother, artist and performer Melissa Swart. The brand has also announced the launch of Pappa Bakes hosted by actor and producer, JC Snooke of Wie’s jou […]
Continue readingMore TagCaxton Magazines evolves publishing models of two brands
Caxton Magazines has evolved the publishing strategy of two of its oldest brands, Living and Loving and Your Family, in line with the changing media environment and the way in which the modern reader is consuming niched content. Living and Loving is to be repositioned exclusively as an online parenting information portal but through its […]
Continue readingMore Tag