SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]
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Ke Yona (it’s time) for #Ads24diski18!
As excitement builds for the World Cup semi-finals, Ads24 kicked off its own series of high-energy football-styled activations last week to showcase the reach of its popular mass market titles. Now in its second year #Ads24Diski18! is proving even more popular than last year’s event, with agency members blasting vuvuzelas, dancing, singing and egging their […]
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Ads24 wins Commercial Innovation and Best Business to Work For awards
This is a bumper year for Ads24, which not only won the Commercial Innovation Award, but was also presented with trophy for Best Business to Work For at the recent Media24 award gala, which follows the media company’s annual conference, Teamspeak. The awards seek to recognise excellence across Media24’s businesses in digital media and services, […]
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Food24 migrates to New Media
Food24, one of South Africa’s biggest online food platforms, will migrate to New Media on 1 October 2018 to become part of the agency’s growing food focus. The move signals a step-change for the beloved brand, integrating with the experts in the food space within the Media24 group. New Media is the creator of Eat […]
Continue readingMore TagData Fusion is Now!
Fusion is no longer the vision in research, but rather the preferred solution. The first fused media and brand data will be available to the media industry as soon as August this year comprising of the PRC’s PAM S and Nielsen’s Consumer Panel. The PRC plans to fuse Narratiive’s (formerly Effective Measure) online data to […]
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PRC brings Nielsen fused brand & PAMS
Nielsen has announced that it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands. The study is being funded by the Publisher Research Council (PRC) and will […]
Continue readingMore TagPRC introduces the TOC (Technical Oversight Committee)
In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) to guarantee the authenticity of PAMS (Publisher Audience Measure Survey) and other surveys it conducts. “Media owners and Joint Industry Councils (JIC) like the PRC that conduct their own research have been accused of ‘marking […]
Continue readingMore TagPRC explains brand new ‘read’ currency and introduces Core Readers
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising. “The outcome is PAMS (Publisher Audience Measurement […]
Continue readingMore TagA royal scoop for rooi rose!
Caxton Magazine’s rooi rose, the number one Afrikaans monthly magazine in the country, has secured a royal scoop second to none. Her Serene Highness Princess Charlène of Monaco is gracing the June 2018 cover of rooi rose magazine. The Princess’s sister-in-law, Chantell Wittstock, contacted the magazine’s deputy editor, Hannelie Diedericks, in the beginning of the […]
Continue readingMore TagBona welcomes new deputy editor
Caxton Magazines has announced the appointment of Gugulethu Mhlungu in the position of Deputy Editor of Bona magazine. Self-confessed ‘wanna be’ Marvel Avenger and current Nightalk host on Radio 702 Monday to Thursday, Gugulethu is ready to add a new adventure to her mantle of skills. “My media career began at the age of 17 […]
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