While the Johannesburg leg of ‘Wat Meme Jy?’ draws to a close, Cape Town and Durban media agencies still have fun and games to look forward to as Ads24’s roadshow arrives this week to showcase the value and reach of its Afrikaans titles. The scene is set on arrival when guests are invited to dress […]
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Freedom Day
SPARK Media’s Freedom Day infographic.
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Caxton: Not just informing, but uplifting communities
Caxton’s local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news. Caxton and each of its newspapers aim to improve and uplift their communities, not only through the investment of financial resources, but by getting actively involved in service organisations and […]
Continue readingMore TagPAMS – validated and live
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to all research and software bureaus. The data researches titles and brands. PAMS is the new reading currency designed to achieve an accurate measurement of reading […]
Continue readingMore TagGautrain’s multiple platform and integrated marketing approach proves successful
In 2017, Gautrain joined forces with Contact Media & Communications, in order to create a year-long, integrated, multi-platform marketing campaign using custom print (The Afropolitan magazine and OnRoute magazine), digital media, social media, an experiential activation and all the Gautrain station screens throughout Gauteng. The campaign, which was called “Connecting the Dots” ran […]
Continue readingMore TagStuff Magazine recognises the best gadget and apps at its annual awards event
Stuff magazine, South Africa’s premier consumer technology magazine, held its annual Gadget and App Awards for 2017 in Hyde Park, Johannesburg on Wednesday evening. The awards were sponsored by social live-streaming service VOOV with portions of the event broadcast live on the platform. The overall winner of the #StuffAwards was the Nintendo Switch, which took […]
Continue readingMore TagCaxton – So much more than “just a print company”
Caxton goes beyond being “just a print company”, having evolved into an all-encompassing, multi-platform, local media company over the years since it was first founded as a printer and publisher in 1980. Over years, Caxton has learnt the value in teaming up with communities, which is why heavy community involvement plays a pivotal role in […]
Continue readingMore TagLocal Celebri-Tea, ‘Rooibos’, Makes It Into Marvel Comics!
American media and entertainment giant, Marvel Comics, isn’t an easy medium to break into, however our local celebri-tea, Rooibos, received a mention in the most recent edition of She-Hulk when psychiatrist, Flo Mayer, offered Jennifer Walters (also known as She-Hulk) a cup of… wait for it… ‘Rooibos tea’ to calm her down. Adele du Toit, […]
Continue readingMore TagData driven audiences in brand safe environments
The way in which readers and users are engaging with publications has been, and is, changing. To stay ahead publishers must evolve and diversify their revenue streams or risk being left behind. The shift to a data-driven advertising world is in full swing and Caxton is at the forefront of digital innovation, ensuring consumer-insight-driven […]
Continue readingMore TagGIBS’ Acumen magazine celebrates five years converting business thinking to business action
The University of Pretoria’s, Gordon Institute of Business Science (GIBS) in association with publisher Contact Media and Communications, is celebrating Acumen magazine’s 5th anniversary! Acumen magazine is the school’s business publication that serves as an influential platform connecting corporate South Africa with some of the country’s most dynamic business executives from various sectors of business […]
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