Spotong is South Africa’s number one township trade magazine and continually strives to empower, educate and inform traders across the country. With this in mind, the magazine will be launching the ‘Gentlemen in Business’ event, hot on the heels of their highly successful ‘Women in Business’ celebration that occurred in August, as it does annually. […]
Continue readingMore TagCategory: Magazines
Longevity Appoints Digital Director
Johannesburg, 23rd October 2017: Effective immediately, Jacques Cilliers is the new Digital Director of Longevity, responsible for all content published on www.longevitylive.com as well as on its social media channels. Cilliers is also tasked with leading the brand’s strategy, focused on developing content offerings that speak to Longevity’s goals for 2018. Longevity is a multi-media […]
Continue readingMore TagPeter Langschmidt wins best presentation at PDRF Madrid
At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the symposium’s best presentation out of all those submitted from around the world. The Publishing and Data […]
Continue readingMore TagNew Media wins Gold in New York
New Media was awarded gold for VISI, the agency’s own design and décor title at the prestigious Folio’s 2017 Eddie & Ozzie Awards Luncheon in New York City on Wednesday. Issue 88 won the Eddie in the category Consumer – Full Issue – Shelter/Home/Garden and Issue 89 received honourable mention in the same category. “The […]
Continue readingMore TagNew Afropolitan magazine editor, Kojo Baffoe, waxes lyrical about being at the helm of his first Afropolitan issue.
Kojo Baffoe is a media specialist, lifestyle trend-setter, content architect, radio DJ, and now the editor of the Afropolitan magazine. Here he talks about his new position and his outlook on and for the brand. “The Afropolitan is not just a magazine, it’s a brand that exists beyond printed pages,” says Baffoe. “It is a […]
Continue readingMore TagEstablishment Survey full year results unpacked
On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure. The ES is a multi-purpose, multi-media survey providing context for all media platforms and all […]
Continue readingMore TagMultiple reading occasions halves print’s CPT
Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT). Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same […]
Continue readingMore TagSee the animal behind the commodity
‘See the animal behind the commodity’ is the inspiration behind a new print campaign conceptualised by Artifact Advertising for their client, the Endangered Wildlife Trust (EWT), whose current focus is on the growing illegal trade in wildlife. EWT Communication and Brand Manager Belinda Glenn says the illegal trade in wildlife and wildlife products is thought […]
Continue readingMore TagResearch Fusion soon to be a reality in South Africa
The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options. The days of one dimensional AMPS numbers are long gone […]
Continue readingMore TagSpotong Magazine celebrates women who are in the business of making business
Spotong, South Africa’s leading township trade magazine, will be celebrating women’s month by hosting their annual Spotong Women in Business event on the 24th of August to recognise women entrepreneurs operating in the thriving township market. Spotong empowers, educates and informs township traders across South Africa reaching more than 35 000 township traders which have an […]
Continue readingMore Tag