Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with other shoppers during a pandemic. “Although we are in a better space this year versus last in terms […]
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MAPS all the data in one place!
In its most recent presentation, the Marketing Research Foundation (MRF) released the data of the first full year Marketing All Product Survey (MAPSTM) to its subscribers and the media, marketing and advertising industries. The presentation covered the latest MAPSTM data for the period July 2020 to June 2021 and is the the MRF’s first full-year […]
Continue readingMore TagIt’s all in the mind
Kgavgelo Masenya, Media Planner at The MediaShop looks at the role of brands in mental health The country and the world are opening up again, people are getting vaxxed, South Africa is back on Level 1, gatherings are getting bigger and there is even talk of transitioning back to the office. Dare I say that […]
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TCL Electronics enters the South African market
It’s official, electronics manufacturer TCL, the global second bestselling LCD TV brand of 2019 and 2020 as per OMDIA data, is entering the South African market as of 3 November 2021. It promises affordable quality and smarter than smart televisions for all South Africans. TCL’s launch into South Africa speaks volumes of the company’s confidence […]
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Winners of 2021 Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa Gala event held at The Galleria conference and event venue in Sandton. Leading, Inspiring & Championing the Practice and Practitioners of Marketing Effectiveness Globally, The Effie Awards are known by advertisers […]
Continue readingMore TagAll the data, all in one place!
That’s the theme from the Marketing Research Foundation (MRF) who will be presenting the first full-year data of the Marketing All Product Survey (MAPSTM) on 20 October 2021 to the media and advertising industry. “Our MAPS survey certainly has all the rich data that every marketer requires and it is all available in one easily […]
Continue readingMore TagTickets on sale for first ever Effie Awards South Africa Gala and Summit
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards South Africa Gala and Summit. The inaugural Effie Awards Gala will be held as a combined virtual and physical event on Thursday 14th October at The Galleria in Sandton. The Gala […]
Continue readingMore TagMatrix Communications Group in the forefront of women advancement
Encouraging women to be at the forefront by taking leadership roles in the group is the intention of the Matrix Communications Group (Matrix Group). The integrated marketing and communications investment group, which was established in September 2020, has taken a decision through this ethos to invest in the upliftment and advancement of women in the […]
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Ultimate Braai Master is returning for Season 7
What comes to mind when mentioning a South African social custom or a way of cooking outdoors? You guessed right! The good old Sishanyama or Braai. Whatever your preference is: boerie, chops, chicken or even a vegetarian dish, every Saffa knows it’s going to be a great time around the fire when gathering with friends […]
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The Good Things Guy celebrates six years of sharing good news
Six years ago, one South African citizen turned a reckless challenge into a random act of kindness. Fast forward a few years and today the Good Things Guy platform reaches over four million people every month sharing good news stories about South Africa and ordinary South Africans. Good Things Guy founder Brent Lindeque says that […]
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