In a partnership that has already enjoyed an impressive 19 years together, Suzuki South Africa has once again affirmed Penquin, the full-service results-based communications agency, as its preferred supplier. Veronica Wainstein, Managing Director at Penquin says: “We are an agency that relies heavily on tangible results and measureable outcomes. During our 19 year partnership with […]
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Spotify Launches Global Brand Campaign
Any time, any place, any mood, any occasion – Spotify has the best music and podcast content available for its more than 217 million users. As we look to deepen and expand our relationships with consumers, we’ve launched our latest global brand campaign – a two-pronged approach that underscores the company’s ongoing commitment to ubiquity […]
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Pernod Ricard calls on Publicis Machine to shake things up in the Scotch whisky category
When Pernod Ricard, one of the largest distributors of leading premium spirits brands in South Africa decided to shake things up a little within the Scotch whisky category, it called on strategic and creative partner, Publicis Machine to take on the challenge – awarding its longstanding agency the iconic Chivas Regal whisky brand to manage. […]
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South Africa’s favourite township brands revealed in Ask Afrika’s Kasi Star Brands survey
The South African township market is vast and diverse – it is essential that brand owners understand the distinct lifestyle segments within each township and that marketers are able to get a granular understanding of the nuances that lead to brand loyalty. To this end, Ask Afrika conducts its annual benchmark Kasi Star Brands survey […]
Continue readingMore TagUsing B2B screens in your marketing strategy
Human beings are drawn to moving images. This is neatly illustrated by the exponential rise of video marketing over the past few years. With 87% of businesses now using video as a marketing tool, business-to-business (B2B) screens make more sense than ever before. B2B screens are essentially screens used in any commercial space for a […]
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THE Glenlivet is set to make history with 1st ever takeover of Business Day
What would convince South Africa’s leading daily business read to allow a brand to take over its front page for the day? Only a celebration with THE finest single malt whisky… In what will be a first for Business Day, THE Glenlivet will stage a brand takeover of the daily paper’s front page on […]
Continue readingMore TagMore Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most small businesses are prioritizing advertising this year and will increase spending on social media advertising (56%) and other online advertising mediums such as Google search and banner ads (41%). Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and […]
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Are brands living up to client expectations?
Jedd Cokayne, Business Unit Manager at The MediaShop I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced at the moment. I think this is abundantly evident in South Africa’s downturn in consumer confidence due to the current economic situation, the fact that we’re in […]
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It pays to be emotional
by Pippa Scaife, Commercial Director, Emerging Brands, CNN International Commercial. I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become increasingly impassioned about gender equality and increasingly frustrated by the constant barrage of news stories suggesting that we don’t yet have it. Once upon a […]
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Evidence Based Marketing – what is it and why do we need it?
The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply. The truth of the matter is that evidence-based marketing needn’t be intimidating. Plainly put, this ground breaking […]
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