In its ongoing pursuit to provide South African brands with innovative ways to reach customers through in-store media, Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers. “As in-store advertising innovators, we want to inspire confidence […]
Continue readingMore TagCategory: Marketing
NutriDay is Keeping South African’s Strong Everyday by Addressing our Country’s Key Nutritional Challenges
It’s not enough for brands to just sell a product anymore. They need a higher purpose. They have a responsibility to contribute positively to society. They need to make a tangible difference in the lives of the people they serve. NutriDay, South Africa’s Number One Yoghurt, fully understands this need. NutriDay’s purpose is to Nurture […]
Continue readingMore Tag
Assupol celebrates those who serve through new brand campaign
Assupol Life’s new brand television commercial was launched at Nu Metro Menlyn, at an event that was reminiscent of a blockbuster preview. Except at this preview, the cast members of the commercial were pleasantly surprised to see that they were the stars being honoured by Assupol Life. The television commercial is the evolution of Assupol’s […]
Continue readingMore TagDigitalisation, Fake News and Integrity: The Changing Landscape of PR Globally
The International Public Relations Network provides global in-sight on how PR agencies are adapting to the new PR trends Is PR evolving into a digital only world? According to a recent, global survey conducted on behalf of the International Public Relations Network (IPRN), 58% of PR agencies believe classic Public Relations is changing as […]
Continue readingMore Tag
New Brand Manager for Glenlivet appointed
THE Glenlivet’s new South African Brand Manager is THE Keval Ramraj, a young man who has his finger on the pulse of the world of single malt whisky – and whose competitive edge bodes well for the future of this whisky brand that owns the reputation of being THE single malt whisky in the world. […]
Continue readingMore Tag
Doctor Chocolate – SA’s New Taste Prescription
New, innovative brand launches into SA’s chocolate market Confectionary distributor Swiss Diversitas Group (Pty) Ltd, competing internationally in the children’s and family segment, has launched a new, innovative brand in the South African chocolate space, Doctor Chocolate. With the tag line “Great Taste, Great Fun”, Doctor Chocolate is launching into the local market with three […]
Continue readingMore Tag
A fresh approach to customer service
Judith Middleton, Head of Advisory Services at DUO Marketing + Communications During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services. The shift came about […]
Continue readingMore Tag
Connect, communicate and reward – loyalty should earn more than points
LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. The independent Customer Relationship Management (CRM) specialist says the […]
Continue readingMore Tag
black launches add-to-bill for Cell C contract customers
In a move aimed at improving customer convenience Cell C has introduced a new add-to-bill feature for its contract customers who subscribe to black. This means they will now have the option to add their content purchases to their monthly cellphone bill, including movie rentals, purchases, subscriptions and channel packages (live TV). Subscribers can enjoy […]
Continue readingMore Tag
Golf Ads Ensured No Holiday ‘Down Time’ For Brands
Corporate South Africa may have shut down over the holiday season, but for brands wanting to continue speaking to a targeted audience, Golf Ads™ continued offering an effective solution over a time period when most traditional advertising often misses the mark. Golf Ads™ has an innovative product portfolio with a presence at 80 key golf […]
Continue readingMore Tag