For the first time ever, a South African inbound marketing agency – Spitfire Inbound – has won HubSpot’s annual prestigious international Happiest Customers award in 2018 for the EMEA region. Beating out some international giants, Spitfire Inbound was selected by international marketing software giant HubSpot, the market leader in marketing automation software, because of our […]
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Bayeza: breaking boundaries
The Boomtown Bayeza internship programme achieved a 100% employment rate for its 2018 graduates, and it’s looking to recruit talent for 2019. In its seventh year, Boomtown is looking to take on five graduates to expose them to the magic of the ad world, and mould them into outstanding, employable advertising professionals who can break […]
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Mall Ads sets up kiosk for vida e caffè
Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal. Facilitated by mall marketing specialist company Mall Ads, the kiosk is perfectly located under an escalator in an area that is prominent, captive and experiences a high footfall. “Coffee kiosks under escalators have popped up in malls all over the country as […]
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Mindful marketing: A New Year’s resolution that will help you achieve results faster
For years I quoted best-selling author Malcolm Gladwell’s theory that it takes 10 000 hours to master a craft. Whether it’s to improve as an athlete, a musician or to be a better leader, it’s about the time you put in to master that skill. But then there are people who improve faster than others, […]
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Taking care of the modern, tech-savvy consumer
Customer Relationship Management specialist, LoyaltyPlus, offers its perspective on the challenges and opportunities for service providers. South Africa has long been considered a market of brand-loyal and brand-conscious consumers. The popularisation of loyalty programmes and digital solutions that automate transactions, implies that the modern tech-savvy consumer is more empowered than ever before. Not only has […]
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black to offer a new 7-day free trial to its top subscription package
Entertainment streaming service, black, will now offer newcomers to its service a 7 day free trial to Binge Elite, black’s most premium subscription package. Binge Elite gives subscribers full access to all content on the streaming service including series, music, movies, sports, kiddies programming, documentaries, over 60+ live TV channels and 8 FOX channels with […]
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Three Key Search Marketing Trends for 2019
Google search marketing saw an upswing in technologies such as chatbots, voice search, image searches and enhanced search engine results (SERP) features in 2018. While these will continue to play a role, the evolution of search in 2019 will be largely driven by three key elements: Google My Business, advertising automation, and SEO algorithm updates. […]
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Retroactive knocks it out the park in first two months
Retroactive, the new creative sports marketing agency launched by former Springbok Bryan Habana, Mike Sharman, Ben Karpinski and Shaka Sisulu in October 2018, has already signed up three big-brand clients: Biogen, Jawitz Properties and Cricket South Africa and has gone live with campaigns for all three. “The market has welcomed Retroactive’s disruptive and fresh approach […]
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No email, no problem. Consumers can now sign up for SA’s premium TV entertainment service black, using their mobile numbers. Consumers simply need to enter their mobile number and a one-time-pin (OTP) will be sent to customers to complete the registration process. “Customers were previously requested to use an email address to sign up for […]
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From coins to cards to apps – loyalty in business takes on a new form
Both e-commerce and bricks & mortar companies are exploring various channels to not only retain current customers but attract new business. The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit current market conditions. These programmes are now much more than a mere once-off merit or […]
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