The Advertising Media Association of South Africa (AMASA) has announced two new additional members to its board of directors. AMASA welcomes Mpho Maseko and Parmeshan Moodliar to the table. Mpho and Parmeshan join current directors Wayne Bischoff, Wayne Bishop, Karen Bailey, Lyn Jones and Rob Smuts. Wayne Bischoff says: “Both Mpho and Parmeshan are old […]
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BOS Sport implements #TEAMUP School Challenge
As part of the launch of their new look @BOS_Sport bottle, South African brand BOS has implemented a campaign that targets school teams. South African school sport represents everything BOS Sport is passionate about – active lifestyles, a sense of fun, team comradery and commitment. The #TEAMUP School Challenge 2K18 is challenging school sports teams […]
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Loyalty, a must in the hospitality industry says LoyaltyPlus
Loyalty programmes or rewards programmes are a major revenue generator in the hospitality industry and keeping operators front of mind, seeing as it is offered to customers who regularly support a company. This is according to leading independent CRM company, LoyaltyPlus, a specialist in complete client retention via cutting-edge loyalty programmes and partnerships.Frik van der […]
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What is Black Friday without black?
The countdown to Black Friday has begun and premium entertainment streaming platform, black, is preparing for its BIGGEST PRICE CUT EVER. As consumers plan for the 24-hour shopping craze, black has ensured an incredible deal that will last until the end of this year. This is something consumers do not want to miss.At a complete […]
Continue readingMore TagBDO appoints the looking glass and Alphabet Soup to launch their first local advertising campaign
BDO in South Africa will be working closely with The Looking Glass and Alphabet Soup towards their first local advertising campaign in line with the merger with BDO and Grant Thornton offices in Cape Town, Port Elizabeth and now Johannesburg. The Looking Glass is a boutique agency that specialises in the development and management of […]
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Everyone Deserves A Beautiful Home
In partnership with CTM, Joe Public is proud to launch a new campaign of TV commercials to position CTM’s latest offering. Having previously worked with Joe Public during the famous reign of the fondly remembered Bob and Nige commercials, CTM has once again collaborated with the agency to do what they do best – create […]
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Engen scoops Top Brands for the 8th consecutive time
Consumers have backed Engen as their favourite petrol station in the country for the eighth consecutive year, again confirming the company’s brand leadership and market strength in the South African petroleum industry. The accolade was attributed to Engen in the Sunday Times Top Brands*, which recognises brands that have earned top consumer sentiment in South […]
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The Generation Gap – Who Is Who?
Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen X?” I find that there is a lot of confusion as to which generation is […]
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High Fives All Round For FCB Africa Clients On Top Brands Lists
Palms are stinging at FCB Africa’s offices in Cape Town and Johannesburg from high-fiving the myriad client/agency teams after their phenomenal performance in the Sunday Times 2018 Top Brands survey. With 16 brands mentioned a total of 27 times across 18 different categories, FCB Africa group’s clients certainly proved their marketing mettle. In particular, FCB […]
Continue readingMore TagReading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor […]
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