The urgent need for businesses to attract and retain customers in today’s fiercely competitive market has revolutionised customer interaction and Customer Relationship Management (CRM). This is now a technology-driven business discipline underpinned by the advent of big data analytics, AI and the cloud. What used to serve primarily as an application to manage a customer […]
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Guzzle revamps premier retail offering
South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel. Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018, […]
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Don’t talk to me, talk to my Chatbot
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or […]
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CNN International Commercial appoints Tini Sevak to head Audiences and Data Group
Tini Sevak has joined CNN to lead its international data strategy, create new solutions that further inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight. As Vice President, Audiences and Data, at CNN International Commercial (CNNIC), Sevak oversees a global team of data and research specialists using Turner resources as […]
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Paul McIntyre, Chief Sales Officer at Elingo says: Communication in the workplace has evolved beyond telephone calls and emails. Instead, the digital business environment is all about real-time messaging to provide stakeholders with instantaneous responses to their queries. Think of email as a more enhanced push system. An employee will send one out and then […]
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Influencer Marketing should be a non-negotiable on the schedule
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element […]
Continue readingMore TagEye tracking reveals attention to advertising
One of the more effective means of measuring the levels of attention that consumers are placing on your print and online advertising, is to use eye tracking as a research tool. SPARK Media will this September be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic. “We […]
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SASKO renews its sponsorship of the Soweto Kota Festival
SASKO, the experts in milling and baking, is proud to announce its renewed sponsorship of the Soweto Kota Festival in 2018. The brand came on board as the first headline sponsor of the inaugural event in 2017 which saw over 3 000 people coming together in honour of the kota. Lungie Mnyamana, SASKO Brand Manager, says: […]
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Marketers take a lead at Leaderex
The Marketing Association of South Africa ( MASA) will be taking part in this year’s Leaderex at the Sandton Convention Centre on 4 September 2018. MASA will host two sessions (essentially two masterclasses), aimed at a senior level audience. The Masterclasses are designed to challenge conventional thinking about marketing in a digital world. MASA is […]
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Verushen Reddy to speak at AI Expo Africa 2018
The AI Expo Africa 2018 has invited Promise Group’s Director of Strategy and Digital, Verushen Reddy to be a speaker at their First Artificial Intelligence Expo set to take place at the Century Centre Conference Centre in Cape Town from the 9th – 11th September 2018. The two-day conference and exhibition will focus on […]
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