Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) checkEverything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch – even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social […]
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SPARK Media once again hosts international marketing scientist!
SPARK Media, members of the Ehrenberg-Bass Institute (EBI) will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month. “We are really looking forward to this highly anticipated annual event,” says SPARK Media’s Joint CEO, Gill Randall. The topic for this year’s seminar is ‘Making Media Work for Brand Growth’. “Virginia will […]
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Unlocking new markets through digital innovation
African insurance providers who adopt a digital mindset can leverage innovative technologies to develop new business models and services that position them for growth. Kelly Preston, data analytics manager at SilverBridge, discusses the potential of the continent. “According to Deloitte, South Africa accounts for more than 80 percent of Africa’s total gross insurance premiums. So, […]
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SASKO celebrates Heritage Month with Mzansi bread
It’s a kief opportunity to share what makes local lekker Do you know your Kota from your Gatsby from your Bunny Chow? Most South Africans across the country can explain the difference and also what ingredients to pop inside to make them stand out and even more moreish than the next one. But success starts […]
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Mall Ads implements campaign for Aromat
Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at Kempton Parks’ Shoprite Centre in Gauteng. With the objectives of increasing brand awareness, sales and consumer affiliation, the campaign targeted shoppers on weekends when the mall experienced peak shopping times. Highly skilled professional promoters engaged and interacted with shoppers on […]
Continue readingMore Tag#Ads24Diski18! And the winners are …
Ads24 is pleased to announce the winners of its #Ads24Diski18 online tournament, which was live on its website from July to 3 August. Nikki Lewin (Alphabet Soup), Wilise Laurent (Dentsu Aegis), Marizanne Scholtz (HAVAS), Keeva Arnold (TBWA Hunt Lascaris), Ilse Hayes (CARAT), Ricardo Lopes (OMD) each walk away with a PS4 console and official 2018 […]
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PMG’s continued association with the APEX Awards
Provantage Media Group is proud to have partnered with the prestigious APEX awards hosted the by the Association for Communication and Advertising yet again in 2018. The APEX programme is aligned to Provantage Media Group’s values and principles of efficacy and of transformation as well as the upliftment of the youth. This is a partnership […]
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Unisa Household Financial Wellness Index (2017 data)
Financial success is very important for South African households – but 73.5% were financially unwell in 2017, although many could become financially well if they just do the right things. The data for the seventh round of the Momentum/Unisa Household Financial Wellness research was obtained by means of a nationally representative study of 2 746 […]
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Feisty TVC For Debonairs Pizza From FCB Joburg ‘Big Nyana’
South Africa’s leading quick service restaurant in the pizza segment and FCB Joburg ‘went big’ in Debonairs Pizza’s latest television commercial with outsized locations and props to show why, when you have a taste for big things, the Big Nyana will more than make the grade.The point behind the big house, the big car, the […]
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Shield pushes boundaries, nominated for Newcomer and Campaign of the Year
Combining South Africa’s inherent love of soccer with a literal once in a lifetime opportunity – to train with international giants Chelsea Football Club, Shield has tailored a unique sponsorship property and been shortlisted for both Newcomer of the Year, and Campaign of the Year at this year’s Sports Sponsorship Awards. Gareth Marshall, Senior Brand […]
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