Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not yet on the mainstream radar but with a fiercely loyal following, sharing a candid moment that unexpectedly includes the brand’s product. This tag doesn’t just […]
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HubSpot names Zuper an Essential App for Customer Service in 2024
Zuper, a leading solutions provider to scale and modernise fast-growing businesses with field operations, announced that it was named one of seventeen essential apps for customer service for HubSpot’s Service Hub platform. Zuper, known for its incredible flexibility, unmatched commitment to service, and customisable integrations with other powerful productivity tools, is available on the HubSpot […]
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Applications open for fourth intake of the ACA Women in Leadership Programme
The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the fourth intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising, marketing and communication industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. The […]
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MRF’s latest MAPS consumer behaviour data is available
The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns. Johann Koster, CEO of MRF, underscores the significance of […]
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Ocean Basket: A Family Brand’s Global Journey
In a world where restaurant brands come and go, Ocean Basket has managed to maintain its family ethos and authenticity while expanding to become a global brand that has found a home in a remarkable 17 countries around the world. One of the defining features of Ocean Basket’s journey is that it remains a family […]
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Tune in to the Official Loeries Podcast with VMLY&R and Bizcommunity
The who’s who of advertising will be flocking to Cape Town next week as the 45th Loeries Creative Week rolls into town. An annual highlight on the industry calendar, the Loeries celebrate the best of the industry during a week packed with inspiration and culminating in the glitzy annual awards. Bird Watching at the Loeries […]
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Next iteration of MAPS media, brand and consumer data to be released
The Marketing Research Foundation’s (MRF) announces that the latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from April 2022 to March 2023, will be available as from Monday, 02 October 2023. The MRF’s CEO, Johann Koster says, “The upcoming data release will provide insights into consumer behaviour and spending patterns from the first […]
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Games for marketing: Nothing new but growing in impact
Even if you don’t consider yourself ‘a gamer’, chances are you engage in at least some form of gaming in your day-to-day life. Maybe you keep yourself busy by playing mobile games at night while you watch your favourite series, or maybe you just don’t feel like your day has really started until you’ve completed […]
Continue readingMore TagThe battle of the boardroom at the Nedbank IMC Conference
“There are only two things in a business that make money — innovation and marketing, everything else is a cost,” said Peter Drucker, the father of management consulting. Why then is the CMO, the person responsible for Marketing, often the one who draws the shortest straw (or is that chair) at the boardroom table? At […]
Continue readingMore TagThe latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
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