The student council of the Brand Council of South Africa (BCSA) will host an open event on Thursday, 26 April around the subject of first time employment and how to make this process a more fluid transition for both the employee and the employer. Johannesburg, 23 April 2018 – The event will host a […]
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OrangeBlock activates black
OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the new content streaming platform – black. “Besides special corporate hospitality events, award ceremonies, launch/release parties and public events, we are able to host promotional activations that put brands within touching distance […]
Continue readingMore TagGreeff Properties links to international real estate agency with rebrand
A company’s brand identity is what gives it presence, gravitas and is a point of reference for anyone who interacts with the brand over time. Greeff Properties is proud to announce its rebrand as a recognition of its exclusive affiliation with Christie’s International Real Estate. The brand will now be known as Greeff Christie’s International […]
Continue readingMore TagBoosting entrepreneurship one angel at a time
Jozi Angels calls on corporate employees to become part of the startup ecosystem The role of corporates in the startup ecosystem is not new. They help drive the growth of startups and boost innovation. Corporate Venture Capital (CVC) is one of the various ways that corporates go about engaging with the startup space and involves […]
Continue readingMore TagShop for good to aid better education for generations to come
As part of its centenary celebration, Sanlam’s new through-the-line campaign – launched last month – gives South Africans the opportunity to shop for good. While many of us assume SA schools have the essentials necessary to provide positive learning spaces for children, this is simply not the case. Part of a succession of campaigns that […]
Continue readingMore TagHabit – the advertising industry’s ultimate loyalty programme
A little-considered consumer practice that is frequently ignored in the advertising business should properly be known as the industry’s ultimate loyalty programme: Habit. This was one of the key messages from Chicago-based FBC Red Retail Strategy Director, Curt Munk, to FCB Africa staff during a recent visit to Johannesburg and Cape Town. Although commonly disregarded […]
Continue readingMore TagKeep the rainbows, give us representation
Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why […]
Continue readingMore TagRelativ excited to announce Katja Wellen as Sales Account Manager
Relativ Media is proud to announce that Katja Wellen has joined the team and will be taking on the role of Sales Account Manager. Katja will be responsible for managing a large portfolio of national and multinational brands, growing and maintaining relationships with key stakeholders and providing strategic sales solutions within the Relativ Media Group. […]
Continue readingMore TagWho’s afraid of the big bad lead?
Who doesn’t love Sales Qualified Leads (SQLs)? Both marketing and sales go gaga for SQLs, but whose job is it to make sure the SQLs actually turn into a sale? Everyone loves an SQL. We crave those hot sales qualified leads dripping out the bottom of our sales funnel. And we think that, once they’re […]
Continue readingMore TagThe good, the bad, and the verified: The truth about email databases
The truth about email databases Nurturing people through email is a key factor of inbound marketing but not every email database is perfect, so verifying the validity of your databases and keeping them up to date is vital. Here’s why. So you have a fantastic product or service and you want to get the message […]
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