Mars Consumer Products Africa (PTY) LTD and Uber would like to give away 3500 units of M&M chocolate packets. ELIGIBILITY REQUIREMENTS; PARTICIPATION ● The opening time and date of the Promotion is 12.a.m on 30 March 2018 and the Promotion will end at 11:59 p.m. on 2 April(“Promotion Period”). ● The Promotion is open to […]
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How To Maximise Your Sales – A Masterclass In Influence, Persuasion and Sales
By Matt Brown Sales are the life blood of any business and the ability to make sales is a critical component of a business regardless of its size. But one of the biggest ongoing challenges for many entrepreneurs and sales people is to find new business. Over the past decade, many marketing options have been […]
Continue readingMore TagThe keys to successful live experiences
What are the keys to a successful live experience? Should it be big – or clever – or both? Is it best as a shared experience – or an experience shared? Marketers are investing in live experiences to engage consumers as well as internal stakeholders, making events and meetings with impact becoming central parts of […]
Continue readingMore TagTop local artists welcome Spotify to South Africa
Spotify South Africa introduces a host of popular artists into its new marketing campaign Top local artists, from across the musical spectrum, have lent their support for the launch of Spotify in South Africa by appearing in its first above the line marketing campaign. Popular talent including; AKA, Black Coffee, KO, Brenda Fassie, Distruction […]
Continue readingMore TagSter-Kinekor theatres and Saftas announced winner of young achiever award
The who’s who of the South African film and television industry put on their best as they walked the red carpet with their peers. This, in preparation for the announcement of all the winners at the 12th Annual SAFTAs (South African Film and Television Awards) ceremony at Sun City this evening (24 March). Among […]
Continue readingMore TagConsumer rights must include awareness and enforcement
When a product does not work properly or a service provider does not deliver as expected, indignant consumers are quick to assert that they know their rights, but they often do not. “Most people are simply too busy to find out what their rights really are and tend to rely on assumptions, advice from a […]
Continue readingMore TagIt’s time you start marketing like an investor
Haphazard. This is often the approach that businesses take to marketing, where they are easily side-tracked by fleeting, quick wins. CEOs wouldn’t have this cavalier attitude to any other long-term investment plan, so why treat marketing this way? To create and stick to a marketing strategy that works, it might be wise to tackle your […]
Continue readingMore TagAugmenting Activations through Digital
Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix. Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction, […]
Continue readingMore TagThe 7 soft skills every inbound marketer needs
By: Lauren Lokker It takes more than just a background in marketing to make you a successful inbound marketer. In fact, you might be surprised at the wide range of the soft skills you need to succeed at an inbound marketing agency. Just over a year ago I joined Spitfire Inbound as an intern in […]
Continue readingMore TagShort courses that will pave the way for success in the modern job market
The biggest challenge most people face when choosing a career is figuring out whether it’s the right path for them, and now that you’re a working professional, keeping up with technology and the industry shifts is one of the biggest challenges professionals of all ages and backgrounds face. “While it can be frustrating to keep […]
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