Ads24 has been chosen as a 3x finalist in the prestigious INMA Global Media Awards, which this year saw record entries from media companies across 39 countries globally. A total of 830 entries from 220 media agencies were received for 2018 awards, from which an international panel of 50 judges had to whittle the entrants […]
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TLC and Hubble sign new advertisers
Primedia Unlimited’s indoor lifestyle advertising specialists TLC and Uber’s preferred in-vehicle entertainment partner, Hubble, have jointly signed advertising deals with Samsung, VISA and Nescafe Gold. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform in which […]
Continue readingMore TagData driven audiences in brand safe environments
The way in which readers and users are engaging with publications has been, and is, changing. To stay ahead publishers must evolve and diversify their revenue streams or risk being left behind. The shift to a data-driven advertising world is in full swing and Caxton is at the forefront of digital innovation, ensuring consumer-insight-driven […]
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Meet the web banners revolutionising online display advertising: Dynamic Ads
Gone are the days of “spray and pray” in online advertising, holding thumbs that your scattered online banners are finding the eyeballs of the right audience. As strategic specialists, SPARK Media are excited to launch a ground-breaking new technology in online display advertising: Dynamic Ads – data-driven, innovative banners which allow for targeted ad customisation, […]
Continue readingMore TagSouth African startups need more angels
In his recent SONA address, President Cyril Ramaphosa placed significant emphasis on small business and entrepreneurship. It is no secret that this sector is one of the keys to South Africa’s economic freedom, but in reality, our startup ecosystem is still in its nascent stages. An improved investment landscape, more corporate commitment and grass roots […]
Continue readingMore TagNew Doors Open For SIMONSAYS With New Clients Signed Up – Dezign A Door
Leading local door manufacturer, Dezign A Door, has appointed SIMONSAYS communications to handle its full gambit of communication requirements, including traditional media relations, blogger activations, and digital marketing. A company that manufactures doors for any kind of cupboard – from kitchens, to bedrooms, bars, bathrooms and studies, as well as drawer fronts and more – […]
Continue readingMore TagSA’s largest agency puts the ‘Broad’ into B-BBEE
FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word ‘broad’ in the phrase ‘broad-based black economic empowerment’. As one of South Africa’s largest marketing & communications agency groups, FCB Africa’s B-BBEE initiatives have, […]
Continue readingMore TagCorporate events require more experiences, less things
In today’s frenetic business world, corporate events are required to be more about unique and memorable experiences that attendees can participate in and feel, as opposed to the run of the mill formal ‘sit down and listen’ type of affairs. These tailored events do however require a dedicated, skilled and experienced team behind them. “OrangeBlock, […]
Continue readingMore TagDemystifying Brand Public Relations
What is Brand PR? Public Relations (PR) forms part of the marketing mix. It’s considered ‘earned media’, rather than advertising or ‘paid for media’. One of the challenges marketers face is getting publicity to a large audience – and this is where Public Relations fits in: The primary objective is to create a positive public image for […]
Continue readingMore TagThe Rise of the Brand Influencer
In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike. According to Hookit, which measures social media and digital media values for brands, his over 1700 posts across social media generated 2.25 billion interactions (likes, comments, shares, retweets and video views). Nike’s logo was featured in […]
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