By Michele Venter-Davies, National Head of Honours Programmes at Vega People who have obtained degrees and firmly established themselves in the job market are sometimes apprehensive about studying further. But those who embrace the challenge, soon appreciate that there is always more to think about. Experience and maturity are no barrier to further progress. Having […]
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Brave celebrates a hat trick of new business wins
As South Africa revels in the dawn of a new era, the Brave Group joins in the jubilation as it celebrates a hat trick of new business wins and a basket of new brands with which to be brave. In January 2018, Brave added ten iconic South African brands to its existing Tiger Brands account, […]
Continue readingMore TagYoung talent blazing a trail at CBR Productions
CBR Productions is blazing a videographic trail on digital media with videos that are attracting the attention of big brand names locally and globally. Headed by Chace Geyer, Executive Producer, and Devin Risely, Creative Director, CBR Productions is growing fast, and is focused on producing top quality videos for its clients while developing promising young […]
Continue readingMore TagAwesome campaigns by Penquin
Take a look at Penquin’s favourite campaigns of all time. There’s something magical about planning and implementing an advertising campaign with clients. It’s always quite a journey – from the initial strategy, to developing the creative and seeing it all come together. Here’s a look at some of Penquin’s most memorable campaigns. 1. Suzuki South […]
Continue readingMore TagProduct of the Year celebrates 10 years in SA
Product of the Year – South Africa’s largest independent consumer-voted survey – celebrated 10 years of rewarding innovation and excellence in the country at its annual awards gala ceremony, held this year at The Maslow Hotel in Sandton, Johannesburg on Thursday 22 February. Established 30 years ago in France, Product of the Year currently operates […]
Continue readingMore TagTrish Guilford gears up for a new role at OMC
With over 25 years of experience and involvement in the media industry, Trish Guilford has recently been named as the new General Manager of the Out of Home Measurement Council (OMC). For the last three years, Trish has been consulting and freelancing in addition to being in a partnership with VML South Africa – developing […]
Continue readingMore TagBudget 2018 has a silver lining for the marketing and communications industry.
There is no doubt that there is a countrywide and global sense and belief of new and inspired hope in terms of both political stability and policy certainty in South Africa. Within this context, Minister of Finance Mr Malusi Gigaba delivered both his first annual budget speech, and the first budget under the new Ramaphosa […]
Continue readingMore TagNando’s and M&C Saatchi Abel are on a mission to put autocorrect in its place as they invite South Africans to #rightmyname.
In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still highlights […]
Continue readingMore TagAll-in-one SA cycling platform launches
Cycling enthusiasts and service providers will finally be able to connect with one another thanks to the hubtiger (www.hubtiger.co.za) platform and app launching soon. Developed for cyclists who love their bikes, hubtiger enhances their experience by connecting them with data, information, and service providers instantly in a user-friendly manner. “We have a long-term vision for […]
Continue readingMore TagMarketers to take digital in-house at unprecedented rate
By Johanna McDowell For marketers, who’ve been very focused on budgets during the past 12 months, their expectations of their agency partners will continue to be high. Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to marketers that agencies will struggle with this, as […]
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