Be Good, Do Good is at the heart of everything that McCain South Africa does. This led to the launch of their food donation programme in April 2017. Since then McCain Food South Africa has made it their mission to spread joy and happiness to those who need it most through food. Over the course […]
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The rise and rise of washroom media
Everybody uses it, we visit it at least a few times a day, we go there on our own and even though we’re only there for a short time, we remember great graphics and clever payoff lines from the washroom. Industry leader in indoor lifestyle advertising in washrooms, airports, gyms, nightlife, cinema, fitting rooms and […]
Continue readingMore TagBrand Council’s “Brand Barometer” Results Presentation A Success
Last week, the Brand Council South Africa (BCSA) presented the annual Brand Barometer Survey results from 2017, providing all who attended the event with sobering truths about the state of our industry. In 2008, leading members of the Brand Marketing industry gathered with the intention of forming the Brand Council of South Africa (BCSA). Over […]
Continue readingMore TagThe Big Opportunity: How To Grow Brands In Recession
by Rita Doherty, Chief Strategy Officer, FCB Africa Recessions suck, but there is a major opportunity for brands that only comes around in a recession. Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. This is because market share is cheaper […]
Continue readingMore TagConsumers proving to be the best brand ambassadors
More and more marketers and brand managers are realising that their best brand ambassadors are their very own consumers, but they seem unsure where to find them and subsequently, how to “on-board” them. Enter theSALT, specialists in influencer marketing, offering their clients positive brand conversations that originate from existing customers. “A marketer’s existing customers […]
Continue readingMore Tag#EpsonEntrepreneur campaign calls for aspiring entrepreneurs and start-up business owners to take the first step
Epson, global innovators in printing and visual technologies, is supporting future entrepreneurs and start-up companies in South Africa, with the launch of its #EpsonEntrepreneur campaign. The campaign calls for South Africans to self-nominate or nominate budding entrepreneurs and start-up business owners by submitting a 300-word written business elevator pitch or 3-minute elevator pitch video of […]
Continue readingMore TagPreparing for a new world
In July last year the University of Johannesburg (UJ) opened the doors to a cutting edge initiative that is on trend with global educational trends; the formation of the College of Business and Economics (CBE). The initiative sees the former Faculty of Economic and Financial Sciences and the Faculty of Management joining forces to provide […]
Continue readingMore TagWhy keeping up with the digital revolution is key for marketers
By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep figuring out what marketers need […]
Continue readingMore TagSo Interactive launches Ocean Basket’s Nutriguide Online
Drop the Chips or keep the Chips? With the rise of healthier food choices and informative dining trending on the tip of everyone’s tongue, leading retail food chains are stepping up to meet the nutritional demands of their customers. Now, South Africa’s favourite seafood destination, Ocean Basket, launches a first-to-market, interactive online Nutriguide – and […]
Continue readingMore TagCash Crusaders creates brand affinity through TRANSIT.TV™
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The […]
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