Women in Marketing is pleased to announce the appointment of Johanna McDowell as a member of its Advisory Council for 2018. Currently the Managing Director of the Independent Agency Search & Selection Company, is the only representative from South Africa to be appointed on the Advisory Council. “It is a great honour for me to have […]
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Why analogue values are the future for digital strategies
By Roxanne Marais –Part-time student at Vega, a brand of The Independent Institute of Education (The IIE) I recently completed the Digital Brand Strategy course at Vega, and what surprised me most wasn’t the content that we learned, but rather, how we learned to think about it. After a brief introduction on perspective and how […]
Continue readingMore TagHouse of Brave Announces Empowerment Deal for Agency Group
The true meaning of transformation in the South African advertising industry is finally coming to the fore with the acquisition of 25.1% share by FastGro Investment Holdings (a 100% black owned investment firm) of independent agency House of Brave (HOB) as well as the appointment of new Group CEO Karabo Songo and Chief Future Officer […]
Continue readingMore TagNetwerk24 successfully maintains its growth streak
Following the new offering of Afrikaans lifestyle magazine titles on Netwerk24, the news channel has maintained a fantastic growth streak with a further 16% increase in subscribers in November 2017 followed by an above-average subscription growth of 7% since December 7, a period where media consumption is traditionally low. At the end of December, Netwerk24 […]
Continue readingMore TagWhy you want your inbound marketing agency to be a HubSpot Tiered Partner
Choosing to use a HubSpot tiered partner for your inbound agency can benefit your business in so many ways. Here’s everything you need to know. Inbound marketing can yield exceptional results and take a brand to the next level – but it has to be executed right. If you’ve been looking for an inbound agency […]
Continue readingMore TagGig Economy disrupts status quo, presenting an opportunity for Africa
A Digital Talent Exchange is born Freelancing has found a new name in the digital era. A ‘Gig’ is simply a task performed as a once-off freelancing job, but because the trend towards freelancing has grown so significantly, a new economy has been born: the ‘Gig Economy’. Internationally, it has grown at a rapid pace […]
Continue readingMore TagBusiness Insider to launch in South Africa
Pioneering News Brand for the ‘Next Generation of Global Business Leaders’ Continues International Expansion Business Insider and Media24 will be launching a South African version of Business Insider, the innovative digital news brand of the global business community next month. Said Henry Blodget, CEO and Editorial Director of Business Insider Inc.: “We’re thrilled to […]
Continue readingMore TagWhy the right social influencing approach is vital to sales success
By Darren Leishman – Spitfire Inbound It’s possible to turn a social interaction into a sales opportunity, it’s the way you approach the interaction that’s the key. Read on to discover the approach we use that has helped us succeed. A couple weeks ago I found myself having a conversation with my neighbour about a […]
Continue readingMore TagCompanies can curb losses by improving SA’s notoriously poor customer service levels
South Africans might be friendly and welcoming people socially, but we’re not always known for friendly, efficient and effective customer service in sectors ranging from government to retail. In fact, a study conducted three years ago across 32 countries and 10 industries by Accenture, a provider of management consulting, technology and outsourcing services, found that […]
Continue readingMore TagSeven trends likely to lead digital agencies in 2018
According to the Forrester’s 2017 Customer Experience (CX) Index, 30% of companies will see declines in the quality of their customer experience performance in 2018, placing their businesses at risk. The report explains that customer expectations will outpace companies’ ability to evolve or invent experiences. This slow pace of transformation means companies can’t adjust fast […]
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