The Brand Barometer Survey, initiated by The Brand Council South Africa, seeks to assess and gain insights into the state of the marketing industry in South Africa. This year marks the 4th Annual Brand Barometer Survey but before we embark on this new journey and are able to interpret and tackle the challenges and opportunities […]
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Kantar Consulting launches as the world’s leading specialist ‘growth’ consultancy
Kantar, WPP’s data investment management division, has merged its four founding brands – Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail – to form Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. Each of the four founder brands is a world leader in […]
Continue readingMore TagNatasha Marot promoted to Account Director at Tribeca PR
Tribeca Public Relations has promoted Natasha Marot to account director in recognition of her consistent growth and performance in client service, strategy and team leadership since she joined the agency in 2014. Natasha joined Tribeca with experience in the sporting PR sector, and has since expanded this experience where she now leads a team that […]
Continue readingMore TagM&C Saatchi Abel joins with Lexus and Automark to start 2018 in the fast lane
M&C Saatchi Abel Johannesburg is celebrating more than the dawn of a new year this January: the agency is also toasting the win of two covetable motoring accounts: Lexus and Automark. These gains build on the momentum established by the agency during 2017, when its portfolio grew thanks to various new business wins, including Windhoek. […]
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How long is infinity? Let’s take a minute to discuss the concept of infinity. What does infinity mean to you? Is it the length of time it takes for that special person to reply to your text message? Is it how long it takes for you to complete the last 30kms of your holiday […]
Continue readingMore TagROOTS research reveals the most popular SA garage forecourts and top forecourt purchases
Soft drinks, airtime and top-up groceries are the three most popular items currently bought at South African garage forecourts, according to ROOTS 2016 – the country’s largest quantitative urban survey. ROOTS 2016 research is made available by BMi Research to marketers, brand owners and distributors, including garage forecourt owners, who are looking for strategic insights […]
Continue readingMore TagDear H&M, we need to talk
Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer made a couple of faux pas over the last couple of years, but their last one broke the camel’s back. Please fam, it’s 2018! How are they […]
Continue readingMore TagEngen and DSV Bybox hit the 20 000 mark
Engen partnered with logistics group DSV Global Transport and Logistics (previously UTi Distribution) in 2014 and over the past three years the partnership has gained significant traction, having recently broken the 20 000 parcel barrier. There are currently 65 DSV Intelligent Bybox lockers at Engen service stations across South Africa.According to Seelan Naidoo, Engen’s General […]
Continue readingMore TagWhat marketers are looking for in 2018 – IAS masterclass
The Independent Agency Search & Selection Company (IAS) will hold its first masterclass of the year on Tuesday 23rd January 2018, entitled ‘What Marketers are looking for in 2018’. The masterclass will feature leading industry panellists. These include: Masterclass will cover the following: Panel Discussion Expected outcome and views for the next 12 months and […]
Continue readingMore TagCaxton Factories: Providing efficient printing solutions
Caxton Local Media is the largest printer of newspapers in South Africa, with 10 strategically located cold-set factories across the country. Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, explains how the first-world technology and national footprint of their factories create a highly-cost effective, seamless printing and distribution solution […]
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