Provantage Media Group (PMG) is proud to announce that MallAds™, one of its subsidiaries, has been selected to partner with SA Corporate Real Estate Fund to fulfil the role of non-gross lettable area (non-GLA) service provider. SA Corporate has contracted Broll to manage the property portfolio of the JSE-listed fund, which was the third-best performing […]
Continue readingMore TagCategory: Marketing
In times of economic uncertainty, it pays to carefully consider the commitment you’re make with a cellphone contract
Junk status. Downgrades. Inflation. Recession. Fuel price hikes. These are terms South Africans are exposed to on a daily basis. The reality is that there’s a great deal of uncertainty about the economy, which means that consumers need to consider their financial wellbeing. Of course, reducing your debt and other financial commitments is an important […]
Continue readingMore TagTakealot.com teams up with M&C Saatchi Abel to spread Christmas cheer
Takealot.com and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head. The campaign features Sibusiso, the kasi kid who is always ready to help his family – even if that simply means showing them […]
Continue readingMore TagWhat a Township Consumer Wants for Christmas
South African manufacturers are missing out on millions of rands in potential sales because they don’t fully understand township retail market dynamics especially at Christmas, Selpal, owner of South Africa’s biggest online platform for spaza shop owners, says. “For example buying in bulk is a reality during the festive season, as families are on holiday […]
Continue readingMore TagWoolworths Food’s continued innovation places it at the top of the Ask Afrika, Orange Index
As this year’s winner of the Ask Afrika Orange Index Awards, Woolworths Food has proven itself as a brand that can consistently reinvent itself to keep pace with local and international consumer trends. Now in its 16th year, the Orange Index has become an important benchmark to measure the highest levels of service delivery among […]
Continue readingMore TagMaking local (even more) lekker: good for everyone
By Bobby Amm, Executive Officer, the Commercial Producers Association There are about 44.4 million black people in South Africa, 6 million of whom are middle class (a figure that has tripled in the last 12 years). Black high-net-worth individuals (HNWIs) have also increased by 179% since 2007, while white HNWIs have declined by 42%. Why […]
Continue readingMore Tag
FCB Africa to power the Sasol brand
After a 4-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol. Formed in 1950 in Sasolburg, Sasol pioneered oil-from-coal technology, effectively shifting the petroleum paradigm on a global scale. Today, it is an international integrated chemicals and energy company leveraging technologies and the expertise of its 30 300 people […]
Continue readingMore TagInbound Marketing – Everything you need to know about the responsibilities of agency vs client
Your Inbound agency is your partner, which means sharing responsibilities. Here’s a list of which responsibilities your agency will need you to champion – and which they will take off your plate. Remember, in order for Inbound Marketing to deliver the best results, you have to work with your agency as a partner – not […]
Continue readingMore Tag
What really gets a magazine noticed on the shelf?
In today’s fast-paced, time-poor world, it’s heartening to know that a magazine’s coverlines trump the cover image when it comes to purchasing choice. Research recently conducted by Caxton Magazines shows that more than half of magazine buyers cite coverlines as their top criteria in choosing which magazine to buy, followed by cover image, then price […]
Continue readingMore TagWill the real Influences please stand up?
By Bradley Elliott, director at digital creative consultancy Platinum Seed. A growing army of YouTube stars is finding instant fame and wealth thanks to millions of subscribers to their pages. Personalities such as video-gamer PewDiePie, with 54.1 million subscribers and Germán Garmendia, Latin America’s biggest star on the video-sharing site with over 31.2 million subscribers, […]
Continue readingMore Tag