November has been a record month for Netwerk24 following the migration of popular Afrikaans lifestyle titles to the news channel. The move, which saw 11 magazine titles added to the Netwerk24 channel, as well as regional news content for the news title Beeld, Die Burger, Volksblad and Rapport ̶ allowing our Afrikaans readers a broad […]
Continue readingMore TagCategory: Marketing
So interactive – ten years on
In its 10th year of creative digital landscaping, South Africa’s small digital agency, So Interactive, is still doing big things – and the big boys are taking notice. Hailing from its online fame as Ocean Basket’s longstanding digital partner since 2008, it seems the firecracker SME in yellow is clinching attention from influential brands and […]
Continue readingMore TagTrends and Opportunities for Exhibitions in 2018
The new year is almost upon us: budgets have been planned and exhibition calendars booked. The time is now to strategise how your display will stand out from the crowd. Here are the hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018. Trend #1: […]
Continue readingMore TagWhy FMCG brands should target consumers with small format OOH
By Howard Lonstein, Marketing Manager, Outdoor Network. When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format Out-of-Home (OOH) and […]
Continue readingMore TagWhat could a South African version of Black Friday look like?
By Vincent Magwenya Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices. The retail phenomenon traces its growing popularity to the United States merchants of the 1980s, who recorded their sales profits accrued on the day after […]
Continue readingMore TagBrand Union Africa set to change the professional branding industry across Africa
Brand Union Africa is bringing Doug De Villiers, currently CEO of Brand Science, and his team into Brand Union to form a dynamic new market offer. Doug – who will assume the Vice-Chairmanship of the business – is one of Africa’s leading brand professionals who previously helped build Interbrand Africa into one of the continent’s pre-eminent […]
Continue readingMore TagAbsa looks to boost card usage over cash with a campaign from FCB
Absa intends boosting card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social and internal communications. ‘Swiiish’, which features a protagonist who enters the lives of people paying with cash to question that foolhardiness at various points-of-sale, takes its strategic direction from the platform ‘Anything cash can […]
Continue readingMore TagSCOPEN shows you kept your Promise
The results of SCOPEN 2017 show Promise to be the most improved agency with regard to market perception, moving up 25 positions since Scopen 2016. On top of that, five Promise staff members – namely, Verushen Reddy, Nic Kostouros, Marc Watson, Yolandi Buys and James Moffatt – are considered by the industry to be outstanding […]
Continue readingMore TagSCOPEN 2017: Another gem in the King James crown
AGENCY SCOPE 2017 – the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) – has just placed another gem in the crown of one of South Africa’s favourite and most successful agencies, King James. Together, Alistair King and James Barty were dubbed the most admired […]
Continue readingMore TagGame of Content: Content Marketing lessons from Game of Thrones
Game of Thrones is the biggest thing to hit mass media since Marconi proved the feasibility of Radio communication. It has taken the world by storm and has gotten millions of people talking about it. Don’t worry, there will not be any spoilers in this article, so please continue reading. For those of you that don’t […]
Continue readingMore Tag