If reaching top positions in both account management and the professionalism of its team is notable, Demographica topped that achievement by ranking number one in several other sectors of the SCOPEN 2017 research results too. Says Johanna McDowell, CEO of the IAS, which partnered with Spanish-based independent research company SCOPEN to produce AGENCY SCOPE 2017: […]
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The Art of Fusion from So Interactive
The perpetual challenge: How do you break through the clutter in a casual dining space? When So Interactive was briefed by its client Ocean Basket to take their new Mediterrasian sushi range to the next level using innovative media, all the stops were pulled out to produce an inventive new benchmark of ‘amazing’. Ocean Basket’s extended […]
Continue readingMore TagDigitata Insights partners with Ntare Insights in Rwanda
Pan-African mobile intelligence and digital media provider, Digitata Insights has extended its footprint on the continent by appointing management consulting firm Ntare Insights as its preferred partner in Rwanda. The two companies wasted no time in establishing their presence in the market, successfully implementing a local mobile awareness campaign for Coke Studio in the country. […]
Continue readingMore TagMovember and the Rise of the Metro Male
Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough, SPARK Media’s research has found that South African men are indeed becoming increasingly focused on their […]
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Simplicity to the power of three
By Glen Meier, Strategic Director, Boomtown A lot has changed since Henry Ford said: ‘you can have any colour as long as its black.’ Today consumers are spoilt for choice. The question is: is the increasing number of options stimulating purchase, or causing purchase-paralysis? Product choice, marketing messages and media competing for our attention inundate […]
Continue readingMore TagJupiter Cape Town appointed by international gym, Sweat!
The Jupiter Drawing Room Cape Town has been appointed by the British gym, Sweat! to develop its active lifestyle offering for Debenham stores in the UK. Three stores initially will feature Sweat! gyms instore from early 2018, giving customers more reasons to visit the stores and attract a younger female base. The long term relationship […]
Continue readingMore TagThe Bridgestone Group appoints Artifact Advertising
The Bridgestone Group, the world’s largest manufacturer of tyre and rubber products, has appointed Artifact Advertising as its SA communications partner. Artifact’s Brynn Lurie says: “We have worked with a division of Bridgestone – Supa Quick – for several years and know that this is an innovative, exciting brand that we can entrench in SA […]
Continue readingMore TagTransit Ads™ implements OOH campaign for SPAR Money Transfers
To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions […]
Continue readingMore TagKrispy Kreme South Africa takes home Impact award
The highly anticipated Krispy Kreme Global Partner Summit was held this year in Orlando, Florida from the 28th of August to the 31st of August. Each year Krispy Kreme franchisees from all over the globe are invited to attend the global conference. The conference highlights the success of franchises worldwide and gives franchisees a taste […]
Continue readingMore TagGrow with empathy
I’ve gathered my thoughts on the second theme that emerged for me from the #INBOUND17 conference. This theme seemed to carry itself throughout the conference and spoke around businesses, culture and brands, and so it made me start thinking about brands that do this well in the South African market. Now I am sure you […]
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