MullenLowe South Africa, with its characteristic ‘Challenger Octopus’ marque, has strengthened its full-service offering in South Africa by adding an insightful and flexible public relations tentacle to its hyperbundled approach. The creatively led agency announces its formal partnership with long standing boutique public relations agency Twiga Communications, founded by Franco D’Onofrio and Veruska De Vita. […]
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Make Ads24 a part of your perfect Sunday
The perfect Sunday can mean many things to many people. It could be a braai with family and friends; an opportunity to explore the countryside in a 4X4; a new mountain bike trail to blaze; a race to run; or simply an opportunity to relax on the sofa with cappuccino and your favourite Sunday paper. […]
Continue readingMore TagPromise 1st in SA for dedication to BEE
Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed […]
Continue readingMore TagBlack Friday is coming! Get your brands front and centre
Retailers are gearing up for what is arguably the biggest retail sales day of the year, Black Friday, on the 24th November. What can brands do to win their share of mind amongst consumers? Marc du Plessis, Joint CEO of SPARK Media advises. Traditionally an American shopping holiday, Black Friday has grown in popularity amongst […]
Continue readingMore TagAds24 offers customers creative tailor-made packages
With a wide range and reach of publications across the mass market, Ads24 has proven itself time and again for providing innovative 360 platforms that allow its clients to get their message across effectively, providing great return on investment through tailored campaigns across digital and print. An example of a campaign, where 360 degree integration […]
Continue readingMore TagIgnore The Differences At Your Peril: Millennials Versus Afrilennials
Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two ‘generations’ and use this understanding to finetune their brands’ relationship with consumers should experience growth in terms of sales and brand value. This is the […]
Continue readingMore TagEngen and Edcon partner up for rewards
Engen has launched an exciting new partnership with Edcon’s Thank U loyalty programme. According to Engen’s Head of Retail, Seelan Naidoo the partnership is another way that Engen is putting customers first. “By partnering with one of the most popular rewards programmes in the country, this initiative will offer Engen and Edcon customers additional value […]
Continue readingMore TagTwizza partners with Boomtown
Boomtown has begun work on a number of projects for Queenstown-based Twizza, a beverage manufacturer specialising in high-quality carbonated soft drinks for the South African market. Both based in the Eastern Cape, and with a presence across South Africa, Boomtown has carried out extensive in-field research for the popular soft drink, and from […]
Continue readingMore TagFull-time direct selling attracting more males
Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities. According to the Direct Selling Association of South Africa’s latest figures the number of active male sellers has increased by 51% in 2016. The research shows that of […]
Continue readingMore TagYourData.Network gets the most out of your consumer or B2B database
YourData.Network is a powerful tool that helps companies to use their existing customer database and match it with other audiences across Africa to reach the right people with the right marketing message at the right time – no matter what device they are using or time of day they are online. First-party data is collected […]
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