Just over 75% of marketers of the African continent don’t believe that brands on the continent are marketing effectively to African women, and 70% of these marketers say their own marketing efforts don’t strongly resonating with that target market. In other words, marketers believe that 75% of budget spent on communicating with and marketing […]
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How junk status will affect your marketing
Marketers across South Africa are all asking how junk status will affect your marketing expenses. Here’s some tips to help you stretch your budget for maximum ROI. If you’re tearing your hair out, looking for ways to cope with budget cuts, and downsizing your marketing budget, you’ve come to the right place. Whenever the economy […]
Continue readingMore TagThe Stylista – delivering results for fashionistas and brands
The Stylista is the social media space for fashion, beauty and lifestyle in South Africa, where users and brands are connecting and sharing. It’s the brainchild and creation of fashion industry aficionado, Tami Ruschin, and it’s delivering strong value for all the participants on the platforms. Explains Ruschin, MD of The Stylista, “I was working […]
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Consumers think about your brands all the time right? No.
Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters? “Let’s get honest, consumers don’t spend time thinking about brands,” says Gill Randall, Joint CEO of SPARK […]
Continue readingMore TagProcurement process has now become an integral part of business growth for marketers and agencies alike
By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become […]
Continue readingMore TagBrand Survival in a Junk Economy
The Brand Council of South Africa has announced its annual conference to take place in November this year, which will centre around the theme, “Brand Survival in a Junk Economy”. This year saw the downgrade of South Africa’s credit rating to Junk Status, which is already starting to have a dramatic effect on our economy […]
Continue readingMore TagIs there a degree that future-proofs your career?
We live in an age where the probability of automation radically changing most of today’s jobs is fast becoming a reality. Futurist Thomas Frey believes that two billion jobs will disappear by 2030 which is approximately 50% of the current workforce. Young people need to choose careers that will equip them with the critical skills […]
Continue readingMore TagProgrammatic media buying has changed digital marketing
In South Africa, generally the level of knowledge of what programmatic media buying is, is low – says Sprout Media Performance. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic spend has doubled in three years and already in the US, display is outdoing search. Programmatic media buying […]
Continue readingMore TagClover’s Cream O’Naise Guinness World Records attempt cancelled
The management of Clover regretfully announces that they were forced to cancel their Guinness World Records title attempt at breaking the Longest Line of Sandwiches at Maponya Mall, on the 7th October, due to inclement weather. The company has been in planning for months to break a 4 kilometre long “Longest Line of Sandwiches record […]
Continue readingMore TagHarness the power of local newspaper inserts this festive season!
With the retail frenzy of Black Friday and the festive season fast approaching, Caxton Local Media Group and SPARK Media are gearing up for an influx of newspaper insertion demand, as more and more advertisers recognise the power of inserts as a powerful marketing tool. Local newspapers are the preferred medium for retailers and businesses […]
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