Paid campaign boosts lead generation by 65% in first 48 hours When consumers visit the Phonefinder.co.za cellphone contract comparison engine, they are able to view and compare packages from various Mobile Network Operators (MNO), including Telkom Mobile. As Lance Krom, founder and managing director at Phonefinder, explains, with over 7,000 unique daily visitors and 200,000 […]
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What makes AGENCY SCOPE a success
With the second South African SCOPEN’s AGENCY SCOPE underway, a key element for conducting the most valuable interviews and gleaning information that can change the way agencies and marketers do business is the choosing of the researchers. In order to ensure the highest level of data, Spanish-based independent research company SCOPEN and the Independent Agency […]
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If you ask anyone in their 30s/40s about what they think is the best example of Brand competition, the first thing they will mention is the feud between BMW and Mercedes Benz i.e. “It beats the Benz.” Though timeless and entertaining, that advert is over 20 years old. The advertising world has changed dramatically since […]
Continue readingMore TagFree waterless car wash campaign by Engen simulates F1 pit stop to launch new fuel
Simulating the speed and enhanced performance of a real Formula One pit experience, 700 Engen motorists were treated to a free waterless car wash by a pit crew who demonstrated Engen’s improved performance and economy as part of the launch of their new advanced energy formula, Engen Primax Unleaded. “A traditional car wash, wastes on […]
Continue readingMore TagDabs, boots, and beds win on social media
Boosting the awareness of the joy and satisfaction that a good bed offers, together with a sense of fun and consumer engagement, were the hallmarks of digital specialists CBR Marketing Solutions’ winning social media campaigns for Dial-a-Bed over the past year. Three primary campaigns brought in excellent results for the bed retailer, increasing Likes on […]
Continue readingMore TagEnsuring your website effectively reflects your brand
By Judith Middleton, Founder and business development director at DUO Marketing + Communications. While B2B technology companies are increasingly going online to drive brand awareness and potentially generate leads, many continue to be challenged by one of the most basic tools in the digital marketing kit – their website. Even though companies might put a […]
Continue readingMore TagGet the competitive edge with data analytics
The digital business landscape is driven by data. However, amidst the risk of information overload, decision-makers need to embrace data analytics to get the competitive edge they need. Kelly Preston, data analytics manager at SilverBridge, examines how this is becoming an essential tool for business. “With global mobile phone users expected to surpass five billion […]
Continue readingMore TagDirk Visser is Head of Social Media at CBR Marketing Solutions
The learning curve for Dirk Visser, Head of Social Media at CBR Marketing Solutions, has been steep and exciting since he joined the company with limited experience but lots of enthusiasm in 2013. He started as a social media specialist and in 2015 was promoted to his new position. He now heads a team […]
Continue readingMore TagRiding the waves of the digital world
Digital marketing is a strategy. It’s not just simply a website, or social media, or Google; it’s a full platform that allows people to position their businesses within the communities they’re targeting. And it is enabling an unprecedented level of engagement between companies and their customers. In fact, the greatest advantage of social media […]
Continue readingMore TagThe digital marketing future is now
Written by Craig Munitz, MD CBR Marketing Solutions That digital marketing is a constantly evolving phenomenon is a given. It’s no longer changing monthly or weekly, but daily. And companies that are waiting for the next wave to break before venturing into these fast-moving waters will be left high and dry. Waiting for something new to […]
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