In a highly-competitive automotive industry, Autodealer is your one-stop-shop for ‘all things cars’. It offers an all-encompassing, motoring product offering that covers print, online and social media channels. It’s extensive reach through Caxton’s local newspapers means that there isn’t another motoring supplement that comes close to its localised print footprint. Established over a decade ago, […]
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Movember and the Rise of the Metro Male
Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough, SPARK Media’s research has found that South African men are indeed becoming increasingly focused on their […]
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The distribution process: taking the local paper from printer to postbox
Ever wonder how your local paper ends up in your hands every week? It takes much more than the misperception of a paperboy haphazardly tossing papers on pavements. We spoke to Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, about the complex distribution process that gets local papers […]
Continue readingMore TagMake Ads24 a part of your perfect Sunday
The perfect Sunday can mean many things to many people. It could be a braai with family and friends; an opportunity to explore the countryside in a 4X4; a new mountain bike trail to blaze; a race to run; or simply an opportunity to relax on the sofa with cappuccino and your favourite Sunday paper. […]
Continue readingMore TagHow Ads24’s passion for soccer can translate into revenue for advertisers
Coupled with Soccer Laduma, the recent inclusion of Kick Off magazine into the Ads 24 stable has created a bigger ecosystem for advertisers, media buyers and marketers to reach South Africa’s soccer-crazy mass market. “The combination of Soccer Laduma and Kick Off allows advertisers access to a way, way bigger audience,” says Peter du Toit, […]
Continue readingMore TagLocal newspapers – an impactful way to connect with the vast emerging market
Consumers want to be informed about what is happening close to home, which is why local newspapers are still the central platform for this type of news. Caxton Local Media invests in 141 local newspapers that act as a community mouthpiece, bringing relevant information to the surrounding communities. 34 of these newspapers have an “emerged […]
Continue readingMore TagScary facts – courtesy SPARK Media
SPARK Media provides us with some ‘Scary Facts’, just in time for Halloween, with insights from their ROOTS 2016 survey.
Continue readingMore TagAds24 is proud to announce the winner of its #Ads24diski mass market activation
Ads24 is proud to announce Rudie Brits, from OMD Johannesburg, as the winner of its popular online Diski competition, which was live on its website for the month of September. The competition was launched as part of a Kasi Flava series of activations in Johannesburg, Cape Town and Durban, which served to highlight the opportunities […]
Continue readingMore TagPeter Langschmidt wins best presentation at PDRF Madrid
At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the symposium’s best presentation out of all those submitted from around the world. The Publishing and Data […]
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Put your brand in advertising’s front seat
Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution with proven results – perfect for brands who want the exclusivity of foremost hands-on interaction with consumers. Local press is flourishing with 6.6 million copies delivered to homes and businesses across […]
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