By applying the traditional concept of a stokvel, adding a hefty sprinkle of technology and taking a Sho’t left on social media, Flight Centre, JCDecaux and South African Tourism have partnered on a series of Cook Offs that offer the very best of South Africa to its citizens. The aim of the activations – which […]
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Global Out Of Home Media Secures Rights In Yaoundé, Cameroon
Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its footprint of quality sites following the renewal and extension of its contract with the Urban Community of Yaoundé, Cameroon. The contract which came into effect in September 2018 grants shared rights along the highly sought after 23km long Presidential Road […]
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Outdoor Network Launches Rotating Digital LED Outside Cresta Mall
Outdoor Network has unveiled its latest state-of-the-art rotating digital billboard site, adjacent to one of Johannesburg’s busiest malls – Cresta Shopping Centre – as it continues to grow its national network in key commuter nodes. The site is on the corner of Beyers Naudé Drive and Republic Road in the suburb of Blackheath, opposite Cresta […]
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Mall Ads offering increases sales for Precious Love Boutique
Facilitated by Mall Ads™, Precious Love Boutique recently opened a retail sales kiosk at Davenport Square. The retailer’s original business model was selling cosmetics, fashion handbags and weaves via their online and social media platforms and now with a bricks and mortar presence, it is increasing its customer base and total revenue. Precious Love owner, […]
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JCDecaux brings JOY to the Gautrain commute
Beauty, glamour, elegance and JOY were the themes of the recent Gautrain commute as passengers were treated to the out of home (OOH) portion of Dior’s inspirational, international campaign, featuring Jennifer Lawrence as the face of this iconic new fragrance. The glossy creatives which graced much of the Gautrain routes earlier this year were part […]
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Mall Ads launches iconic Indoor Towa at Umlazi Mega City
In its continuous commitment to innovation and providing advertisers with strategic marketing opportunities, Mall Ads™ has installed a new media platform inside Umlazi Mega City Mall in KwaZulu-Natal. The Indoor Towa is a large format structure measuring over five metres high and two metres wide – making it highly visible to consumers within the mall. […]
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Primedia Outdoor offers holiday package on Rank TV to celebrate festive season
With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path to purchase journey during the festive season. As part of this package, clients will receive 32 TV spots for a 30-second commercial per day during […]
Continue readingMore TagFourways Mall complements multibillion-rand structural redevelopment with new corporate identity
Fourways Mall is matching its multibillion- rand structural redevelopment by creating a new brand and corporate identity that will be rolled out across the property’s various media and structural assets ahead of its re-opening during 2019. Designed and implemented by Amorphous New Media, an award-winning digital and design agency, the Mall’s clean, modern and sophisticated […]
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Primedia Outdoor wins Huawei’s P20 mall advertising campaign contract
Primedia Outdoor, the leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei’s newest smartphone, P20. As part of this landmark collaboration which launched in September 2018, the campaign is currently rolling out in nine different shopping malls across South Africa, in determination to enhance shopper […]
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Massive New Billboard Campaign Set to Promote Key Opportunities for Early Childhood Development
The DG Murray Trust and Primedia will together launch one of thecountry’s largest ever national outdoor media campaigns, demonstrating the power of earlychildhood development to change the future of South Africa. The billboard campaign will showcase three large-scale initiatives to prevent nutritional stunting and promote early learning and reading – namely Grow Great, SmartStart and […]
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